Sessions at SXSW Interactive 2012 about Viral Marketing and Content

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Tuesday 13th March 2012

• Branded Content: We're All Publishers Now

  by Amy Vernon, Audrey Gray, Emily Miethner, Lindsey Weber, Shane Snow and AudreyGray

  The Internet has made everyone a publisher. Even brands are now doing what used to solely be the domain of media companies: creating compelling content. Great content is being used to gain fans, inform customers and increase exposure on the Internet. This panel will discuss the principles of successful viral content - whether articles, infographics or videos and how companies can apply these to branded content. And we're talking about more than just slapping your logo on a pie chart. We'll discuss how to get started, measure results and set goals, as well as the importance of a consistent strategy. You've heard the phrase "content is king" over and over again; this panel will show how and why.

  • Brands
  • Content
  • Publishing
  • Viral Marketing

  At 12:30pm to 1:30pm, Tuesday 13th March

  In Creekside I & II, Sheraton Austin Hotel at the Capitol