Sessions at SXSW Interactive 2012 about Content and Writing

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Sunday 11th March 2012

• Cookbook 2.0: The Future of Recipe Content

  by Adam Salomone and Bruce Shaw

  Whither the cookbook? It’s a question that publishers, authors, agents, just about anyone in the industry is asking. Questions around content generation, monetization opportunities, and new media all have prompted great rethinking of the processes by which cookbooks come to market. But what does that mean for changing traditional models? And how do content creation methods evolve with the advent of user-generated and blog content?

  This session is meant to explore some of these issues in depth, by looking at what publishers are doing today and how that can change in the future. We’ll explore a variety of questions on the topic, breaking down the conversation around content, monetization, and new media promotion. What are some of the upcoming content monetization channels? How can publishers become more flexible in their approach to content, both in-print and online? And where do publishers, authors and other constituents fit in the conversation happening online with consumers?

  Along the way, we’ll also discuss methods by which cookbooks come to market going forward, and whether decentralized approaches to content through blogging and self-publishing are viable in the new digital world. And, we'll also look at ways in which new models can be applied outside of cookbooks to the wider content world.

  • Content
  • Publishing
  • Writing

  At 3:30pm to 4:30pm, Sunday 11th March

  In Citadel, Driskill Hotel

• Content and Coding Are Not Commodities

  by Jennifer 8. Lee, Andrei Scheinkman, Benjamin Balter and Raju Narisetti

  Geeks see code as art and content as stuff. Journalists see code as stuff and content as the art. Geeks may say "provide me content" while journalists are like "build this site." With that kind of attitudes, it's hard to get buy-in from the other side. What coders and journalists should understand: they have more in common than not. Both sides are motivated by their craft and a desire to feel that an audience is experiencing their work, whether though prose or programming. They want to work with smart people on interesting problems. Coders and writers are not interchangeable. Great talent can be an order of magnitude more effective than mediocre talent.Though discussions of case studies from The Washington Post, New York Times, Huffington Post and the federal government, this panel will explain from both the journalists' and the programmers' perspectives how to speak a language they will understand.

  • Communication
  • Content
  • Content Strategy
  • Development
  • Journalism
  • Writing

  At 5:00pm to 6:00pm, Sunday 11th March

  In Capitol E-H, Sheraton Austin Hotel at the Capitol

  Coverage slide deck audio clip