Sessions at SXSW Interactive 2012 about Content Strategy in Hyatt Regency Austin

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Saturday 10th March 2012

  • Tracking Trends to Make Great Content

    by Jessica Hilberman

    There's an adage in journalism that three of anything makes a trend. But, you and your two pals 'liking' something doesn't make it the next big thing. Internet trends are surprising, whimsical, and fast. The best trending indices are targeted and personal, distilling what you'll like from what's popular.

    Learn how to track rising, breaking, and spiking trends from broad sources. Identify what works for your audience and use trends to build content that is compelling and fresh. Don't waste time on concepts that won't work. Find out how personalized trends can offer programming insights and inform content creation decisions. And learn when to skip the waiting and wag the dog.

    At 6:00pm to 6:15pm, Saturday 10th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

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