by Dave Olson
Customers are part of your culture. By inviting them to participate in your campaigns and community, you can speed progress, gain candid market insight, and have some fun. This conversation will share tips about wrangling your passionate users to help with specific tasks for mutual benefit. The tips and tactics will include: understanding motivations, providing rewards, setting boundaries, understanding types of volunteers, organizing disappearing task forces, avoiding "cat herding,” and thwarting confusion and conflicts.
Practical examples will include: crowd-sourcing a multi-language software translation project; organizing citizen reporting at an Olympic Games; creating participatory contests to produce content and assets; identifying perpetrators and looters in a riot; raising relief money under difficult circumstances; and, rapidly helping victims in disaster zones.
From the examples, we’ll discuss methods for channeling the passion of audiences into tangible results in much the same manner as Tom Sawyer recruited his fishing pals to help whitewash his fence.
Reviews are so Web 2.0 – the next generation of crowdsourcing goes well beyond a simple user-generated review. But, how can companies utilize the power of the crowd to build content and, ultimately, their business? Does the power of the crowd still have value in today’s web and mobile economy? What kind of information can be mined, and what results can realistically be expected from content supplied by users? Crowdsource experts will discuss the pros and cons of crowdsourcing and the types of content that can be solicited and mined from users, which can help alleviate overall business costs, and cover the possible business implications of relying on crowdsourced information.
9th–13th March 2012