Sessions at SXSW Interactive 2012 about Content Strategy and Crowdsourcing

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Tuesday 13th March 2012

• Crowdsource This! Harnessing the Crowd for Content

  by Jason Karas, Rich Barton and Brad Gerstner

  Reviews are so Web 2.0 – the next generation of crowdsourcing goes well beyond a simple user-generated review. But, how can companies utilize the power of the crowd to build content and, ultimately, their business? Does the power of the crowd still have value in today’s web and mobile economy? What kind of information can be mined, and what results can realistically be expected from content supplied by users? Crowdsource experts will discuss the pros and cons of crowdsourcing and the types of content that can be solicited and mined from users, which can help alleviate overall business costs, and cover the possible business implications of relying on crowdsourced information.

  • Business
  • Content
  • Content Strategy
  • Crowdsourcing

  At 5:00pm to 6:00pm, Tuesday 13th March

  In Creekside I & II, Sheraton Austin Hotel at the Capitol