Sessions at SXSW Interactive 2012 about Customers and Behaviour

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Saturday 10th March 2012

  • Does Real Time Data Make Us Better Consumers?

    by Josh Reich

    Real-time data can enslave or set you free. It can also make you dumber. The combination of feedback loops and real-time data can cause great shifts in behavior very quickly. The challenge is to align your interests with those of your users. But real-time data is only useful to customers when it's delivered in the right modality and at the right time and place. Josh Reich of Simple discusses the limits of real-time data and the curation necessary to empower people to make better decisions.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Room 616AB, Hilton Austin Downtown