Sessions at SXSW Interactive 2012 about Data and Cognition

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Monday 12th March 2012

• Intent & Impact: How Visualization Makes a Change

  by Adam Bly, Benjamin Wiederkehr, Moritz Stefaner, Robin Richards and Tal Siach

  The rising amount of data exhaust of the past years has created the need for more and better tools to analyze what lies within this massive amount of raw material. Visualization leveraging the human cognition proves to be an invaluable tool to explore, digest, analyze and communicate the information. We reveal patterns, trends, relations or dependencies that were buried before. But, what happens after we have created such an elaborate and powerful visualization and released it to the world? How does the it affect the beholder? How does it help shaping his opinions or even changing his behavior? Because, at the end of the day, visualization is simply a means to an end — a tool to achieve a bigger goal. We have agreed that visualization as an instrument for analysis and communication works. Now, let's answer the question how visualization can make an actual impact on education, economics, politics, society and the digital revolution.

  • Behaviour
  • Cognition
  • Data
  • Visualization

  At 3:30pm to 4:30pm, Monday 12th March

  In Ballroom A, Austin Convention Center

  Coverage audio clip