Sessions at SXSW Interactive 2012 about Digital in AT&T Conference Center

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Sunday 11th March 2012

• Digital Health: Borrow from Developing Countries?

  by Andre Blackman and Jaspal Sandhu

  Can novel health applications in developing countries spark health innovation in the United States? Massive experimentation in mobile and interactive health is taking place overseas, often targeting poor populations in poor countries. Consider several current examples: 1) a smart card enabled health savings scheme for uninsured mothers-to-be; 2) a crowdsourcing application to identify medicine stockouts in real-time; and 3) a viral model for peer sharing audio health content using mobile phones and traditional social networks. These are services from just one country: Kenya. Worldwide, mobile and interactive innovations represent fundamental shifts in how we think about health and healthcare. These innovations are leapfrogging traditional models. What can we adapt to the US health system (and market) in the next 2-3 years?

  • Crowdsourcing
  • Digital
  • Health
  • Innovation

  At 5:00pm to 6:00pm, Sunday 11th March

  In Salon D, AT&T Conference Center

Monday 12th March 2012

• The Future of Digital Health

  by Halle Tecco, Rebecca Woodcock, Linda Avey, Ryan Panchadsaram and Jeffrey Pollard MD

  Digital health is an emerging industry at the intersection of technology and health, radically changing how we access and use personal health information. It unites smartphones/tablets (new means of 24/7 access to information), with big data in the cloud (enabling personalization), game dynamics / mechanics (new engagement mechanisms), the increased engagement of physicians online (interactive doctors), and a vibrant social conversation about health. The panel, composed of pioneers in this new space (WIRED Magazine, HealthTap, Rock Health, Massive Health, CakeHealth, others), will explore why Digital Health is happening now, and how it is poised to forever transform how we access and use personal health information, how we manage our personal health, and how we interact with physicians using online/mobile applications. The panel will discuss the future of online/mobile health information, apps, and interactions, and disruptive emerging trends in the health space.

  • Digital
  • Health
  • Technology
  • Wellness

  At 11:00am to 12:00pm, Monday 12th March

  In Classroom 204, AT&T Conference Center