Sessions at SXSW Interactive 2012 about Canada and Digital and Mobile

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Saturday 10th March 2012

  • Does the 49th parallel exist in social media?

    by Julie Tyios, Dave Fleet, Richard Binhammer, David Jones and Keith McArthur

    Hot, Cold. Up, Down. Canada, US…. are we really poles apart? When it comes to the online space do Canadians differ from the rest of the world?

    When it comes to time spent online, Canucks spend more hours surfing by almost twice the worldwide average. Added to that, a recent Comscore report indicates that 1 in 5 Canadians own a smartphone, putting us just above US penetration levels. This panel will discuss the behavioral variances that drive social media strategy for companies marketing in Canada. Regulation, trust, privacy and technological contrasts - or similarities - will be discussed in terms of how these operating differences impact the Canadian market.

    We are pleased to have Richard Binhammer (Dell), Dave Fleet (Edelman Digital), and David Jones (Proximity) and Julie Tyios (JugnooMe) on this panel, which will be moderated by Keith McArthur (Rogers Communications). Is there really a “border” online? Join us to find out!

    At 3:15pm to 4:00pm, Saturday 10th March

    In Canada House / Old School Grill