Sessions at SXSW Interactive 2012 about Media and Digital

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Saturday 10th March 2012

• The Hottest in Southeast Asia and Singapore's Digital Media Landscape

  by Joachim Ng, Keith Ng, Kelly Choo, Robert Kim and Steven Tong

  The panel will discuss latest trends and developments on the digital media landscape in Southeast Asia and Singapore, with a focus on social media.

  • Asia
  • Digital
  • Media
  • Trends

  At 3:30pm to 4:30pm, Saturday 10th March

  In Salon K, Hilton Austin Downtown

  Coverage audio clip

Monday 12th March 2012

• Student Startup Madness

  A collegiate digital media startup tournament, beginning with a kickoff pitchfest and announcement of the 2012-13 Student Startup Madness national event.

  • Digital
  • Media
  • Pitching
  • Students

  At 9:00am to 12:00pm, Monday 12th March

  In Maria Maria La Cantina Patio

• Have Latin American Media Become Social?

  by Valdir Ugalde

  The digital era has taken media in Latin America by surprise. While some media groups jumped in right away, others are still trying to decide how to (or if they should) join the digital and Social Media sphere. At the same time, new social media are approaching the Web audience by delivering relevant, timely and sometimes ad-free content. For example, YouTube recently broadcast the entire Copa America (a very popular regional soccer tournament) using a dedicated channel on its website, thus challenging the TV monopolies in several countries of the region.
  This session will focus on presenting the various approaches to Web 2.0 in media across Latin America. Attendees will gain a better perspective on demographic, political and cultural differences within the region, and the correlation with the main media groups accross the various countries. The session will include success stories to provide a more thorough picture.

  • Digital
  • Latin America
  • Media
  • Social

  At 12:30pm to 1:30pm, Monday 12th March

  In Room 5ABC, Austin Convention Center

  Coverage audio clip slide deck