Sessions at SXSW Interactive 2012 about Storyboarding and Digital

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Friday 9th March 2012

• Digital vs. Print: Storyboard to Digital Delivery

  by Chris Wilkes, Joe Simon, Keith Barraclough, Liz Schimel and Perry Solomon

  This panel offers an insider’s guide into the process behind creating customized digital magazine content and configuring it for delivery across multiple mobile devices. Moderated by Next Issue Media CTO, Keith Barraclough, the panelists include CTOs, digital marketers, programmers and digital publishing pioneers from major publishing houses who all have a hand in generating unique digital content along with translating print content into an interactive format. The panelists will share feedback from real-world users describing how they interact with digital content differently than print. Additional topics of discussion include: how advertisers are making the shift from print to digital, how technology is personalizing the magazine experience, how workflow tools have changed now that the month-long print lifecycle no longer applies and how publishers are collecting and using metadata to enhance the reader experience.

  • Digital
  • Print
  • Process
  • Storyboarding

  At 2:00pm to 3:00pm, Friday 9th March

  In Capitol A-D, Sheraton Austin Hotel at the Capitol

  Coverage audio clip