Sessions at SXSW Interactive 2012 about discovery in Hyatt Regency Austin

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Monday 12th March 2012

  • Social Discovery: Implicit and Explicit Graphs

    by Ro Gupta, Eric Friedman and Mark Coatney

    The term “social graph” was coined originally to describe the network of connections we already knew we had such as friends on Facebook or professional contacts on LinkedIn.More recently, graphs that are inferred as a result of other primary activities – e.g. - commenting on a website (Disqus), expressing a taste preference (Foursquare), sharing a new website (Tumblr), etc. – have emerged in a big way, particularly in advancing discovery and recommendations. Even platforms for which explicit connections are core – e.g. Twitter, Tumblr, Foursquare and others – are realizing the value in the implicit relationships that form over time.Some of these actions are explicit, such as checking in, buying a product from amazon - both which influence the future experience on both services.We plan to delve into examples within Foursquare, Disqus, Tumblr, and others to provide an understanding of both implicit and explicit social graphs and actions.

    At 3:30pm to 4:30pm, Monday 12th March

    In Texas Ballroom 1-3, Hyatt Regency Austin

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