Sessions at SXSW Interactive 2012 about Economics and Social Media

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Friday 9th March 2012

Saturday 10th March 2012

  • Social Media in Colombia: An Agent for Change

    by Andrés Traslaviña MS Ed and Daniel Medina MBA

    The role of social media has been instrumental in the more recent political and economic development of Colombia, especially overcoming a devastating period of civil strife and violence. What inspired people to protest against violence? Colombia’s former Minister of Telecommunications will discuss how social media empowered people to join the war against drug trafficking and defeat the FARC, the guerillas of the revolutionary armed forces of Colombia. We discuss their own experience growing up in a drug-funded violent country known as “narcoterrorism”, which affected every level of society and became the greatest threat to social stability starting in the late 1980s. This caused them and many others to leave the country in search of freedom. The speakers will share their insight about how social media will continue to help decrease poverty levels and increase literacy in marginalized areas in Colombia, thus improving the well-being of people and promoting socio-economic equity.

    At 9:30am to 10:30am, Saturday 10th March

    In Room 10AB, Austin Convention Center

    Coverage audio clip