Sessions at SXSW Interactive 2012 about engagement and experiences

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Saturday 10th March 2012

• Delivering Content Experiences Across Platforms

  by Michael Cerda

  The new "Post PC" landscape is driving significant changes in the way content is being distributed and consumed. Online content experiences are diversifying across multiple platforms and increasingly being packaged into new forms. In this session, you will learn effective strategies to maximize engagement and conversion across touch Web and app experiences for your content.

  • Content
  • engagement
  • experiences
  • Platforms

  At 4:00pm to 4:15pm, Saturday 10th March

  In Texas Ballroom 4-7, Hyatt Regency Austin

Monday 12th March 2012

• Positively Inspired Change Campaigns

  by Stacey Monk and Tom Dawkins

  Social change agents often use guilt, fear, pity, or outrage to rally an audience around a cause. But does tapping into negative emotions with the hope of creating positive change make sense? Could focusing our common attention and intention on positive emotions more effectively transform our world? This panel will explore the experiences of recent positivity-based campaigns by Epic Change and HopeLab and other examples. Contribute to the discussion and learn how you can infuse these principles in your next campaign. Questions will include: How do positive (versus negative) emotions influence audiences? How can you build happiness, joy, inspiration and love into your next campaign? How do we inspire these best parts of ourselves in the pursuit of social change and meaningful engagement? Is positivity-based messaging more sustainable than its opposite? How do we balance some of the difficult realities of the world and the work we are doing with a positive message?

  • Campaigning
  • Emotions
  • engagement
  • experiences

  At 5:00pm to 6:00pm, Monday 12th March

  In Room 8A, Austin Convention Center