Sessions at SXSW Interactive 2012 about Entrepreneur andĀ Metrics

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Saturday 10th March 2012

Monday 12th March 2012

  • Startup Finances For Dummies

    by Jessica Mah

    Entrepreneurs are throwing their money at solutions to the wrong problems -- they aren't using metrics to drive what really matters to their strategy. I'll talk about how inDinero has wasted a huge chunk of its investors money, chasing the wrong problems, building features that we thought had value but actually had negligible impact, among other things the company should have done differently.

    At 11:45am to 12:00pm, Monday 12th March

    In Room 10AB, Austin Convention Center

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