Sessions at SXSW Interactive 2012 about Entrepreneurship and Journalism in Sheraton Austin Hotel at the Capitol

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Tuesday 13th March 2012

  • News Entrepreneurs vs. Traditional Journalism

    by Jan Schaffer and Susan Mernit

    J-Lab counts more than 1,200 entrepreneurial news start-ups around the country. Placeblogger counts 4,000-plus placeblogs. These sites often get bad raps from traditional media for being the equivalent of unlicensed drivers behind the wheels of quasi-journalistic enterprises, trafficking in rumors and opinion. Yet many are trying to do the right things, tip-toeing through pay-to-play pressures from advertisers, navigating the reporting of locals' minor infractions, sunsetting search-engine tidbits, and fielding partisan accusations from political candidates. A corps of entrepreneurs is developing new codes of rights and wrongs.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Creekside I & II, Sheraton Austin Hotel at the Capitol

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