Colin Shaw signs his book ‘Customer Experience: Future Trends and Insights’ at the SXSW bookstore.
Where is the Customer in Customer Experience? With the democratization of the web, customer experience is consistently a top meme. Now that ordinary citizens have a voice with large brands, what does the future hold for Customer Experience? Get together with other customer experience experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry -- or if you are looking to hire a customer experience expert for your company.
Today’s customer is complex, but tomorrow’s will be even more difficult to understand, communicate with, support and please. Tomorrow’s customer will be used to an always-available ecosystem of online, mobile, and social media feedback channels, and will expect and demand fast responses. They will have a seeming “A.D.D.” mentality and businesses need to be ready. Listening to customer will change; surveys will become a hidden dialogue, communication channels will change and what customers expect from a company will change dramatically. Adam Edmunds and Al Nevarez will share best practices from leading edge companies today, and those who will pioneer this important area tomorrow. This session is sponsored by Allegiance.
9th–13th March 2012