Sessions at SXSW Interactive 2012 about Social Media and Food

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Friday 9th March 2012

• Seafood Watch vs. Yelp: Future of Social Food

  by Nicolas Weidinger and Rachel Weidinger

  World food systems hang in a balance--the latest tech only hints at what’s coming. Consider the future of social tools with us, using a seafood lens. DNA testing, barcode scanning, big data and ubiquitous computing mean we can hack the food system like never before. Corporations have yet to provide consumers with tools to understand the impacts of our food choices. This is a change that we will have to lead. Let’s build it today. The open food system will be social. Disruption from a social food system may be as powerful as social media has been in the media world. We can demassify food like social tools have demassified media. Just as we have increasingly turned to the web to learn about—and influence—world and local events, so too we will turn to an open and social food system, managed online, to learn about and acquire food.

  • Food
  • Social Media

  At 5:00pm to 6:00pm, Friday 9th March

  In Room 616AB, Hilton Austin Downtown

Sunday 11th March 2012

• Food Trucks Share Social Media Tips

  by Bob Madden, Daniel Shemtob, James DiSabatino and Stephanie Morgan

  From New York to Los Angeles, Korean barbecue to waffles, food trucks are popping up across the country and taking the nation by storm. Kicking storefronts to the curb, chefs and entrepreneurs are hitting the pavement to sell their culinary creations on wheels—more affordably and innovatively than if they’d been boxed in by a four-wall restaurant.

  Food trucks have harnessed social media and 140 character messages to connect directly with customers and to create cult followings through grassroots marketing. Social media marketing has been critical to build a name, to inform thousands of potential customers about moving locations in a timely manner, and directly engage with customer base. What can marketers from all walks learn from the strong social media engagement tactics and apply them to their brands?

  The panel will include nationwide food trucks and previous cast members from The Great Food Truck Race.

  • Food
  • Food Trucks
  • Social Media

  At 9:30am to 10:30am, Sunday 11th March

  In Citadel, Driskill Hotel

Tuesday 13th March 2012

• Digital Debauchery with Anthony Bourdain

  by Anthony Bourdain, Anthony De Rosa, Helen Cho, Tom Vitale and Zach Zamboni

  Meet chef, author & television personality Anthony Bourdain and the crew behind the award-winning series Anthony Bourdain: No Reservations, who help Tony oversee the show’s social media presence.

  Tony and his trusted sidekicks will discuss how he utilizes social media —Twitter, Facebook, blogs, et al. — to directly communicate his unique and unfiltered P.O.V. to fans of the show, and to the world at large.

  We’ll also look at how social media and the digital audience is changing the overall game for TV, and how it directly impacts both the show and how Tony converses with his audience.

  From ‘LiveTwatting’ wrap parties on the road (read: shots of toilets abroad) to propagating food porn online to live-streaming a pub crawl — all is fair game as we present an unprecedented & uncensored behind-the-scenes access to No Reservations.

  This panel also includes a Q&A with Tony and crew -- and as always with Tony, nothing is off-limits.

  • Communication
  • Food
  • Social Media

  At 3:30pm to 4:30pm, Tuesday 13th March

  In Ballroom D, Austin Convention Center

  Coverage sketch note audio clip