Sessions at SXSW Interactive 2012 about Identity and Social Grouping

View as grid

Saturday 10th March 2012

• Programming Social Applications

  by Jonathan LeBlanc

  Services like Facebook and Google+ have ingratiated themselves into our online relationships through our social graphs. The problem is that the methods we use for connecting to each other is so divergent from reality, where awkward connection models become the norm. New emerging open source initiatives are driving a new chapter of the social web. This talk will explore the successes and failures of online relationship and sharing models, as well as the emerging technologies that are working to unify social interactions online, such as the Open Graph Protocol, Activity Streams, WebFinger, PubSubHubbub and the Salmon Protocol. As we look into these technologies, we'll explore how cultural identity concepts like tribalism play into how people group themselves innately online. Through grouping and emerging social standards, we'll see how next generation personalization techniques can be applied to user interactions online.

  • Cultural Identity
  • Identity
  • Social Grouping
  • Tribalism

  At 11:00am to 11:20am, Saturday 10th March

  In Ballroom G, Austin Convention Center

  Coverage audio clip slide deck