Sessions at SXSW Interactive 2012 about Industry and Startups

View as grid

Your current filters are…

Clear

Monday 12th March 2012

  • Lessons from Disruptors: Game-Changing Start-Ups

    by Travis Bogard, Matt Rogers, Harry McCracken and Ren Ng

    It’s not every startup that revolutionizes an industry, changing and sometimes reversing the direction of a long-standing space. But some, like our panelists, have done just that — Jawbone in re-shaping mobile lifestyle; Lytro in changing the way we take and experience photos; and Nest in re-defining the thermostat. These game-changing startups will share their secrets of success and give insight to how they developed the visions that have guided them to be true disruptors. We’ll also look at how more established disruptors – Google, Apple, etc. – changed the game and maintained a leadership position.

    At 12:30pm to 1:30pm, Monday 12th March

    In Salon C, Hilton Austin Downtown

    Coverage audio clip

  • Work When Startup Culture Hits Mainstream

    by Mark Gilbreath

    We’re all seeing this happen – friends in healthcare, film and finance to name few catching what can only be dubbed “the startup bug”. John Battelle even said it himself back in July 2011, “the whole world is an Internet startup now”.
    And it’s true, but startup culture is just not our norm when it comes to work/life balance. Startups work never ends and by nature, they’re always innovating just for a small chance that they’ll break through. To them, the model of commuting to a 9-to-5 job just doesn’t compute.
    So, what happens when suddenly a whole nation’s work life turns upside down? And what changes must be made to acclimate the majority of the U.S. workforce to a wholly different work style?
    In this panel, we’ll dissect the growing trend of “startup-ness” that is building outside the technology industry and discuss what changes are needed, what innovations this may bring about, and whether or not entrepreneurialism and startup culture is made for the masses.

    At 12:30pm to 1:30pm, Monday 12th March

    In Rio Grande Ballroom, Marriott Courtyard Austin Downtown/Convention Center