Sessions at SXSW Interactive 2012 about Storytelling and Journalism

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Sunday 11th March 2012

  • Storytelling Beyond Words: New Forms of Journalism

    by Stephen Buckley, Jim Brady, Bill Adair and Aron Pilhofer

    We are in the midst of a digital revolution, and yet journalistic storytelling remains trapped in the Stone Age. We have all sorts of digital tools at our disposal -- video, social media, interactive graphics, etc. -- and still our stories are boring. Our panel will help you think in new ways about storytelling forms. Instead of sending users to a separate link for a video, why not embed video into the story at strategic points? Instead of writing long articles analyzing the accuracy of a politician's statements, why not invent a meter that allows the audience to quickly see that for themselves? We'll offer examples of how journalists harness digital tools to reinvent storytelling in ways that delight audiences, elucidate complex issues, improve communities and strengthen democracy. This panel is for geeks who care about storytelling; it's for storytellers who care about digital tools; and it's for anyone who cares about the future of journalism.

    At 9:30am to 10:30am, Sunday 11th March

    In Capitol A-D, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

  • Still Invisible? Waging Stories with Social Media

    by Jackie Mahendra, Heather Cronk, Jehmu Greene, Felipe Matos and Joe Sudbay

    What does it mean to wage a story? In this panel, Pulitzer prize-winning journalist Jose Antonio Vargas describes the moment of coming out as an undocumented immigrant, an "outlaw" in his own country. He explores the ways in which his radically visible story traveled from the New York Times to Facebook to Youtube and back -- and forced a toxic national debate into a human frame. As context for Jose's incredible story, Joe Sudbay, Deputy Editor of AMERICABlog, describes how bold, hi-tech storytelling transformed the political calculus during the waning months of the last Congress and landed him in a meeting with President Obama at the White House. Felipe Matos takes us on a journey that reinvents what it means to push for civil rights: a 1,500 mile walk from Miami to DC, tweeted at every turn.These hypervisible, once-invisible stories are changing what we thought we knew about the communities that are "coming out," as well as how to tap the power of social media to ignite change.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Longhorn, Omni Downtown

Monday 12th March 2012

  • Next Stage: Cinematic Storytelling and Journalism

    by Blake Whitman, Katy Newton, Olivia Ma and Michael Senzon

    New technology is paving the way for journalists to tell amazing stories in a cinematic way. At the crossroads of creativity and innovation, Cinematic journalism at SXSW takes a moment to discuss style, tone, and quality in journalism. Consumers have less time then ever and can get their news anywhere. The elements and authenticity of cinema makes it easy to get lost in a story. Video journalists can now apply that authenticity to non-fiction storytelling that arrests the audience with the stories of our time - but should they? Does the viewer care? As the ease and quality of cinematic execution increases - we must all remember the most important element: What's the story?

    At 12:00pm to 1:00pm, Monday 12th March

    In Exhibit Hall 3/4, Austin Convention Center