Sessions at SXSW Interactive 2012 about Marketing and Launching

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Friday 9th March 2012

  • Making a Grand Entrance: How to Launch a Product

    by Margit Wennmachers, Brandee Barker, Alex Constantinople and Kira Wampler

    You have the vision, you have the product, and you have the funding; it’s your time to make a splash. How do you turn a brilliant vision into a successful reality? Without the proper launch strategy, even the best idea can fall flat. This panel of marketing and PR mavens will take you through best practices for taking a product from stealth to superstar, including strategies for building anticipation, managing hype, handling speculation/misinformation, providing a cure for the common launch, and how to tap into buzz to predict sales/adoption and get customers engaging.

    At 2:00pm to 3:00pm, Friday 9th March

    In Salon B, Hilton Austin Downtown

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