by Cindy Cohn and Colette Vogele
Every new website that allows users to participate faces the same question: do you require users to use their real names? Facebook has taken a firm position that it will require real names, even at the cost of disappearances of human rights activists around the world. Other sites have suffered as anonymous speakers poison the conversation and use the shield of anonymity to harass women. What's a social site to do? Join two of the Internet's top lawyers, EFF's Legal Director Cindy Cohn and Colette Vogele, as they debate the question.
From trademark and patent infringement claims to sweepstakes compliance, legal matters have started to impact businesses social media use in a meaningful way. But can marketers and PR teams create and launch social media campaigns quickly and effectively…in partnership with legal teams? Join Sprint in-house marketing counsel June Casalmir and her former Sprint PR client and current Capital One Senior Marketing Manager Rich Pesce for an honest and entertaining dialogue on building partnerships between social media managers and the lawyers who support them. Find out firsthand what it’s like to be the lawyer who deals with company social media strategies on a daily basis, and then hear a client’s perspective on best strategies for negotiating the legal review process.
The Internet is a fantastic resource for sharing and storing ideas, information, and creative works. But users -- individuals and companies -- can't take advantage of that bounty without help from a network of large and small service providers, from social media services like Facebook to storage services such as DropBox and SpiderOak. Too often, these providers are cowed by legal threats into taking down perfectly legal material (like the Facebook page you use to network for your business) or revealing private information about their users. How can you earn your users' loyalty by doing better, and how can you help ensure that the services on which you rely do right by you and your customers? What legal risks do you need to watch out for, and how can you make them go away? A group of experienced lawyers and business owners will help you answer these questions from a legal and practical perspective.
9th–13th March 2012