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Sessions at SXSW Interactive 2012 about Management in Marriott Courtyard Austin Downtown/Convention Center

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Saturday 10th March 2012

Sunday 11th March 2012

  • Are Great Employees Overrated?

    by Eric Hellweg, George Anders, Michael Schrage, Roy Bahat and Laurie Ruettimann

    Who is worth more — one amazing employee or one hundred adequate ones? You've heard about the war for talent. If your business is looking to take over the world (or just your industry), how do you first build your talent pool? Do you fill your ranks with free-agent superstars, or foster a team of people whose names will never make the marquee, but are skilled enough to make your company a success? Your choice has implications for your culture, and your bottom line. This debate kicked up a tremendous response on the Harvard Business Review's website (hbr.org), but the jury is still out. What makes the world go 'round — individual brilliance or group genius?

    At 5:00pm to 6:00pm, Sunday 11th March

    In Brazos, Marriott Courtyard Austin Downtown/Convention Center

Monday 12th March 2012

  • Moms vs. Management: Parents Make AWESOME Managers

    by Lourdes Alba, Margaret Stewart, Maria Giudice and Mike Tschudy

    How many books on management have your read and how many parenting manuals and apps have you downloaded since your kids arrived on the scene? How much of what you’ve learned has been “on the job” of parenting — and all the multi-tasking and emotional resilience that requires? Have you ever thought to apply those same techniques to managing clients or people inside your own organization?

    Hear a light-hearted conversation from our experts on techniques they’ve used and how to make the best of both worlds. Learn about how the principles of raising children directly apply to being a good manager of people. Topics may include:

    • Parallel play is not real play — challenges of cooperation, collaboration and negotiation
    • Use your inside voice — the importance of communication and active listening
    • No means no — applying praise, understanding consequences and other disciplinary measures
    • You can’t have it all — challenges of working parents towards achieving a healthy live/work balance

    At 12:30pm to 1:30pm, Monday 12th March

    In Brazos, Marriott Courtyard Austin Downtown/Convention Center

    Coverage audio clip

Tuesday 13th March 2012

  • Marshalling Your Army of Interns

    by Larry Smith and Andrew Maguire

    When you’re running a small company, interns are amazing in theory (free labor!), yet in practice often a big fail. But do it right, and a strategically run army of interns can mean the difference between failure and success—especially for a startup or small shop. In five years of growing SMITH Magazine and its Six-Word Memoir project, Larry Smith has learned how to maximize interns’ time and skill sets, while offering a worthy experience for this free or barely-paid labor force. He’ll lead a conversation about how he’s done it, hear what’s worked for you, and leave you with new marching orders for your next intern brigade. Co-presenting is Andrew Maguire, founder of InternMatch (internmatch.com), which helps college students find amazing internships and recruiters more effectively source top talent.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Rio Grande Ballroom, Marriott Courtyard Austin Downtown/Convention Center