Sessions at SXSW Interactive 2012 about Marketing in St David's Bethell Hall

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Monday 12th March 2012

Tuesday 13th March 2012

  • Leif to Bieber: The Web Has Changed Nothing

    by Sara Meaney and Al McWilliams

    Let’s face it. Leif Garrett (1979) and Justin Bieber (2011) are the same thing. Both made music videos, both had photo spreads in Tiger Beat, and both look(ed) more like girls than boys. It’s the same marketing formula: brand, messaging and distribution.

    This point/counter-point style presentation will discuss examples of how the formula for marketing success has largely remained unchanged over the past decades, despite the rapid introduction of new channels.

    The presenters will challenge the audience to think critically about the role of the Internet (distribution channel) vs. the quality of the brands and the messages themselves, while focusing on the need for a “back to basics” approach to marketing and communications, regardless of channel or medium, online or offline. Come prepared to debate and open to having your perspective widened.

    At 5:00pm to 6:00pm, Tuesday 13th March

    In Capital Ballroom B, St David's Bethell Hall

    Coverage audio clip