Sessions at SXSW Interactive 2012 about Marketing and Technology

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Saturday 10th March 2012

  • Help Wanted: Hunting High & Low for Digital Talent

    by Winston Binch, Barbara Tejada, Ben Fisher, Lionel Carreon and Jami Hoffman

    Everyone is looking for digital talent these days, from established tech firms, startups, advertising agencies to the biggest corporations. The ever-broadening makeup of the attendees of SXSW is a huge indicator of this. There’s a bigger crossover of technology and marketing than ever before. In many ways, we are all looking for the same talent. And it’s not just developers. We look for highly conceptual people who can come up with amazing ideas and inventions. As a result, creative technologists, digital strategists, designers and writers are in high demand. In this panel, recruiters from a variety of firms will discuss who they look for and how they find that talent. How can we improve our pipeline and process? Where are there new places to look? How can the talent make themselves easy to find? Are schools keeping up with the demand? This panel will be for companies and jobseekers alike, a look behind the curtain of how the matchmaking of employer and employee happens.

    At 9:30am to 10:30am, Saturday 10th March

    In Brazos, Marriott Courtyard Austin Downtown/Convention Center

Tuesday 13th March 2012

  • Epic Battle: Creativity vs. Discipline in Social

    by Sarahjane Sacchetti, Jason Harris, Kristin Maverick and John Manoogian III

    As social media marketing moves from experimental to institutional, brands no longer question social media marketing as a line item. That said, the strategies and deployment of social campaigns continues to introduce big questions about ROI versus spending and effective measurement has been a trendy topic without clear answers for years. The tension introduced by the the creativity made familiar by traditional brand campaigns and the measurement that performance/Internet marketing allows has created increasingly urgent questions for CMOs, agencies and social networks alike. This panel brings together divergent voices in the evolving social media marketing realm and will address the questions brands, agencies and social networks need to answer in 2012.

    With a mix of measurement and analytics experts 140Proof, standout creative agencies Mekanism and BBDO and social network Formspring will review specific intereactions with brand case studies and discuss the following questions:

    At 9:30am to 10:30am, Tuesday 13th March

    In Capital Ballroom A, InterContinental Stephen F. Austin