Sessions at SXSW Interactive 2012 about iPad and Media

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Tuesday 13th March 2012

  • The iPad Theater: The Convergence of Film and Interactive Media

    by Matthew Cohen, Jeff Blagg, Rafael Ruiz and Lowell Bartholomee

    With the release of Holy Hell, the first movie to premiere as a Ipad App, a new distribution frontier opens up for independent filmmakers. As a new business model of DIY cinema, the app suggests a new model for release, serializing the movie in distinct chapters that include additional Transmedia bonus materials. The filmmakers (Rafael Antonio Ruiz and Lowell Bartholomee and programmer Jeff Blagg) document the intricate production process involved in adapting their film to this emerging format as well as how the app also opens up new narrative strategies, creating a new business model for cinematic material.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Room 12AB, Austin Convention Center

    Coverage audio clip

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