Sessions at SXSW Interactive 2012 about Mobile in Austin Convention Center

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Friday 9th March 2012

  • All Day Event - AT&T Lounge

    AT&T is back and faster than ever with 4G LTE speeds. Stop by to charge your devices and test-drive the Samsung Galaxy Note, an all-in-one experience that simplifies your connectivity needs at SXSW.

    Austin Convention Center: 1st floor (near 4th St. & Neches entrance)

    At 9:00am to 6:00pm, Friday 9th March

    In Austin Convention Center

  • All Day Event - Microsoft Lounge

    Today’s consumers expect applications that are optimized for all their devices – including phones and tablets. Visit the Microsoft Lounge to see how to create impressive multiscreen experiences.

    Austin Convention Center: 4th floor (NW Corner of 4th St. & Trinity)

    At 9:00am to 6:00pm, Friday 9th March

    In Austin Convention Center

  • Future of Entertainment: Viewer Becomes User

    by Mike Scogin, Tom Thai, Kimber Myers, Jared Hecht and Paul Chang

    Mobile social networking apps continue to grow in popularity, a trend that gives emerging technology companies a unique chance to partner with entertainment channels to provide audiences with an enhanced, personalized experience. Key partnerships between entertainment outlets and social apps like GetGlue and GroupMe are important for marketers to increase visibility, reach and engagement with specific audiences. The development of social networking apps give direct access to audiences who opt-in to receive exclusive content, news and special promotions. Panelists will address how audiences and brands are increasing visibility through apps and allowing audiences to transition from being simple “viewers” to actual “users” as they communicate directly with media through evolving social media platforms.

    At 5:00pm to 6:00pm, Friday 9th March

    In Room 18ABCD, Austin Convention Center

    Coverage audio clip

  • AT&T Mobile App Hackathon

    Come join us at a special AT&T Mobile App Hackathon that will be focused on UI/UX designers and the like. We’ve lined up a special celebrity guest, Chicago Bears 7-time Pro-Bowl LB Lance Briggs, a self-admitted comic book fanatic. He’s looking for the best designers and devs to build him a mobile app. And where better to find the best than SXSW? Especially when the Official SXSW Hackathon is located smack in the center of the action at the Austin Convention Center for your convenience.

    Competitors will be given 24 short hours to blow Lance’s mind by taking the concept and transforming it into an awe inspiring design, which will be reviewed by Lance himself. Finally, to really make this crazy, we’ve got over $46k in cash and prizes.
    In short, this highly intense event will celebrate the unique contribution of designers and provide you with the opportunity to not only showcase your skills, but design an app for an NFL great with millions of fans and millions of potential users.

    Registration: http://mobileappsxsw.eventbrite....

    Event Schedule:

    6PM - Friday Evening - Kick off event with Happy Hour where our special guest partners will pitch the app concept you will be designing.

    10AM - Saturday Morning - AT&T Mobile App Hackathon. The fun continues with an all day hackathon. Work with the teams that you formed on Friday night to produce the app spec’d out the night before. Senseis will be available throughout the entire event to help you code up your solution. App submissions will be accepted throughout the day with a deadline of 7:30PM.

    7:30PM - Saturday Evening. Promptly at 7:30PM, teams will begin pitching their ventures. Pitches are limited to three (3) minutes per team.

    At 6:00pm to 9:00pm, Friday 9th March

    In Room 2, Austin Convention Center

Saturday 10th March 2012

  • AT&T Mobile App Hackathon

    Come join us at a special AT&T Mobile App Hackathon that will be focused on UI/UX designers and the like. We’ve lined up a special celebrity guest, Chicago Bears 7-time Pro-Bowl LB Lance Briggs, a self-admitted comic book fanatic. He’s looking for the best designers and devs to build him a mobile app. And where better to find the best than SXSW? Especially when the Official SXSW Hackathon is located smack in the center of the action at the Austin Convention Center for your convenience.

    Competitors will be given 24 short hours to blow Lance’s mind by taking the concept and transforming it into an awe inspiring design, which will be reviewed by Lance himself. Finally, to really make this crazy, we’ve got over $46k in cash and prizes.
    In short, this highly intense event will celebrate the unique contribution of designers and provide you with the opportunity to not only showcase your skills, but design an app for an NFL great with millions of fans and millions of potential users.

    Registration: http://mobileappsxsw.eventbrite....

    Event Schedule:

    6PM - Friday Evening - Kick off event with Happy Hour where our special guest partners will pitch the app concept you will be designing.

    10AM - Saturday Morning - AT&T Mobile App Hackathon. The fun continues with an all day hackathon. Work with the teams that you formed on Friday night to produce the app spec’d out the night before. Senseis will be available throughout the entire event to help you code up your solution. App submissions will be accepted throughout the day with a deadline of 7:30PM.

    7:30PM - Saturday Evening. Promptly at 7:30PM, teams will begin pitching their ventures. Pitches are limited to three (3) minutes per team.

    At 10:00am to 10:00pm, Saturday 10th March

    In Room 2, Austin Convention Center

  • HTML5 APIs Will Change the Web: And Your Designs

    by Jen Simmons

    HTML5. It's more than paving the cowpaths. It's more than markup. There's a lot of stuff in the spec about databases and communication protocols and blahdiblah backend juju. Some of that stuff is pretty radical. And it will change how you design websites. Why? Because for the last twenty years, web designers have been creating inside of a certain set of constraints. We've been limited in what's possible by the technology that runs the web. We became so used to those limits, we stopped thinking about them. They became invisible. They Just Are. Of course the web works this certain way. Of course a user clicks and waits, the page loads, like this… but guess what? That's not what the web will look like in the future. The constrains have changed. Come hear a non-nerd explanation of the new possibilities created by HTML5’s APIs. Don't just wait around to see how other people implement these technologies. Learn about HTML APIs yourself, so you can design for and create the web of the future.

    At 11:00am to 12:00pm, Saturday 10th March

    In Ballroom A, Austin Convention Center

  • Making the Real World Easier to Use

    by Dennis Crowley and MG Siegler

    The term "social media" is quickly becoming obsolete. The social graph is moving from our computers into the real world, and soon everything we experience will be overlaid with the thoughts and feelings of our friends. Early adopters are already starting to experience this phenomenon. For instance, foursquare alerts you when you're near places that your friends like, and provides you with suggestions from your friends on what to experience at those places. Other companies are attempting to create this type of engagement with television shows ("10 of your friends are watching!") and music. In this session, Dennis Crowley, Co-founder and CEO of foursquare, will have a conversation about how mobile technology is accelerating the social graph's move into the offline world, and how services like foursquare are taking this kind of augmented real-world exploration mainstream.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Exhibit Hall 5, Austin Convention Center

Sunday 11th March 2012

  • All Day Event - Microsoft Lounge

    Today’s consumers expect applications that are optimized for all their devices – including phones and tablets. Visit the Microsoft Lounge to see how to create impressive multiscreen experiences.

    Austin Convention Center: 4th floor (NW Corner of 4th St. & Trinity)

    At 9:00am to 6:00pm, Sunday 11th March

    In Austin Convention Center

  • The Payment Revolution is Coming: Welcome to Interchange Zero

    by Seth Priebatsch

    When money flows frictionlessly, good things happen. Good things for small businesses. Good things for consumers. Good things for the economy as a whole. The game layer and the mobile payments space are on a crash course, and it's going to be awesome. So awesome that it’ll force credit card interchange rates to zero and pump 50 billion dollars a year back into the economy. Sounds crazy, but before Al Gore invented the internet, we never imagined information would flow so freely. As soon as the friction was removed from information-transfer, a new economy emerged that changed the way we do business. The same is about to happen with money. It's just another medium of information, and it's high time to suck the friction out of the economy. There are two elements driving this transition to interchange zero 1) the technology that’s driving fees down (along with some far-reaching legislation thanks to Dick Durbin) and 2) the information inherent in payments that’s being leveraged to drive revenues up. Join Seth Priebatsch, Chief Ninja of SCVNGR + LevelUp for a fast-paced session on how a combination of mobile payment startups (even the ones being formed by big companies), The Durbin Amendment, and a tipping point in consumer behavior will completely change the way we think about money -- maybe even re-wire how our economy works.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Ballroom D, Austin Convention Center

Monday 12th March 2012

  • From Collegiate Soccer to Professional Business

    by Garrett Gee

    Garrett Gee will be speaking on the 7 FACTORS that can make you fundable in the eyes of the world's top investors. Hear the unique story that took him from small-town boy playing collegiate soccer at BYU in Utah, to successful Silicon Valley funded founder and CEO of Scan. Scan creates web and mobile tools which enable both enterprises and individuals to benefit from mobile transaction technologies (QR codes, NFC, and more). These benefits include mobile commerce, social media, lead generation, analytics, networking, and more. Their iPhone app, generated 7 million+ downloads in their first 10 months of operation. Their site, scan.me, launched in January of 2012. More information can be found about Garrett online at garrettgee.me.

    At 12:30pm to 12:45pm, Monday 12th March

    In Room 10AB, Austin Convention Center

Tuesday 13th March 2012

  • All Day Event - Microsoft Lounge

    Today’s consumers expect applications that are optimized for all their devices – including phones and tablets. Visit the Microsoft Lounge to see how to create impressive multiscreen experiences.

    Austin Convention Center: 4th floor (NW Corner of 4th St. & Trinity)

    At 9:00am to 6:00pm, Tuesday 13th March

    In Austin Convention Center

  • How the iPad Can Save Accessibility

    by Marty DeAngelo

    Usability has come a long way since the dark days before "Designing with Web Standards". Now nearly all companies see the value of UX in their digital designs. But despite heightened focus on the user and a growing awareness of accessibility concerns, implementation of accessibility standards have often fallen victim to time pressures and obsolete design practices. Disabled users struggle through sites missing alt tags, keyboard inputs or text alternatives. Enter devices like the iPhone & Android … and the iPad.

    With the proliferation of non-desktop devices and browsers like tablets and gestural smartphones, suddenly more people are finding that the web isn't as nice and clean as they remembered: broken formatting, too small text, hover functionality that doesn’t work, and entire swaths of the web rendered as Flash-based wastelands that millions can’t access.

    We've now discovered that by solving for many of the issues that iOS and other mobile users face, we can also solve for the most prevalent accessibility issues. Using side-by-side examples and case studies, I'll show how we can make sites more accessible and more usable by mobile devices. Through combinations of better markup, HTML5 and CSS3 functionality and better scripting, we can serve two masters at once. Better yet, in some cases, we can take advantage of the accessibility capabilities built into newer mobile devices to make the digital experience even better than they would get on the 'old web'.

    At 9:30am to 10:30am, Tuesday 13th March

    In Room 10AB, Austin Convention Center

  • The Right Tool for the Job: Native or Mobile Web?

    by Matthew Delaney, Majd Taby, Buzz Andersen, Jacob Bijani and Tom Dale

    Mobile devices are changing how we communicate today just as fundamentally as the web has for the past decade, and businesses of all types are rushing to embrace their potential. Thanks to the success of the iOS and Android app stores, "mobile" has become nearly synonymous with "native" in most peoples' minds, while the mobile web is usually dismissed as a poor cousin of the app. As mobile browsers improve, however, the user experience gap between native apps and mobile web apps will continue narrowing, and it will become increasingly important for mobile strategists to have a nuanced understanding of both. This panel will explore the pros and cons of modern mobile web and native apps from the perspective of technologists with extensive experience designing and developing both, and will provide examples of products that use either medium (or both) particularly effectively.

    At 9:30am to 10:30am, Tuesday 13th March

    In Ballroom A, Austin Convention Center

  • App Empire

    by Chad Mureta

    Keywords, colors, graphics, ads, special features, cross promotions—when it comes to apps, there are so many details that, when executed correctly, can make the difference between 1000 downloads and 100,000. As the founder of Empire Apps and co-founder of T3 Apps and Best Apps, three mobile application businesses, Chad Mureta is a veteran in the app industry. In the last 3 years, he has created 46 apps and garnered over 35 million downloads worldwide. And he did it without a background in technology. Since he conceived his first app—FingerPrint Security Pro which generated about $500,000 in revenue—Mureta has acquired a breadth of knowledge and insight into the mobile application market, learning as much from his mistakes as he did from his successes. His expertise in this relatively new business model comes from hands-on experience and his meticulous scrutiny of every aspect of developing and marketing his many apps. In this session, he’ll share secret tips and tricks for bringing a successful app to market.

    At 10:00am to 10:20am, Tuesday 13th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

  • Agile Apps: Effective Mobile & Native Development

    by Anne Halsall, Jonah Williams, Amanda Wixted and Kyle Neath

    As the rise of iOS, Android, and the Mac App Store brings more web developers into the world of native applications can our existing processes and best practices survive the transition? How can we release early and often in an environment where each update must pass through a review process? How do we aggressively refactor code when outdated clients must be supported? Can we iterate efficiently on features when design changes require more than a stylesheet update? A group of experienced web, mobile, and native app designers and developers will discuss our experiences working on native applications. We will explain what unexpected challenges we encountered coming from a web background, what strategies have helped us design and develop native applications, what did not work, and what we should learn from experienced native application developers.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Ballroom A, Austin Convention Center

  • Content Is Currency: Content for Web & Mobile

    by Jon Wuebben

    “Content is Currency: Developing Powerful Content for Web & Mobile” is the latest, most definitive book on web and mobile content development. Using the latest research, best practices and case studies, it is positioned to change the way companies everywhere view and value their website, mobile and social media content – forever. Come find out how you can dominate your market with compelling content that connects. “Jon Wuebben has done it again. Yes, we are all publishers today, but most organizations are unclear how to use content marketing within their organization to truly make an impact to both attract AND retain customers. If you want the answers to why...and then how exactly to operationalize content marketing within your business, read this book!” - Joe Pulizzi, Founder, Content Marketing Institute

    At 12:30pm to 12:50pm, Tuesday 13th March

    In Ballroom G, Austin Convention Center

  • Mobile Privacy: Developer Kits & Tips

    by Chris Conley, Nick Doty, Tim Vetter, Kevin Mahaffey and Tara Whalen

    There are tools and tutorials out there to teach developers all sorts of things about mobile apps, taking them from "Hello World!" to sophisticated products ready for the big time. But if you want help building privacy into your app, that's a lot harder to find.

    This workshop seeks to change that. Through demos of existing resources and Q&A with attendees, we will provide you with the tools and skills you need to build the next killer mobile app while protecting your users' privacy and avoiding the media firestorms and government investigations that can kill a fledgling product.

    We'll include hands-on demos of existing apps and developer kits and tools that help you think through and address the privacy implications of the data you collect and use. We'll also discuss what other resources are needed to give designers and developers the ability to meet their deadlines, pull in revenue, and still stand up for their users' privacy.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Ballroom A, Austin Convention Center

    Coverage audio clip

  • Next Stage: Tear It Up: How to Write a Digital Novel

    by Matt Kennedy, Samantha Gorman, Danny Cannizzaro and Andrew Lewellen

    Mobile devices—particularly tablets—present exciting opportunities to create new forms of the novel. How can we take this great storytelling form from the familiar container of the book to the open frontier of the touch screen? In this presentation, writers, designers and developers will show examples of how these disciplines can work together to pair fictional elements like point of view, themes and tropes with interaction design to create forms of the novel that are both innovate and intuitive. Hear from speakers Andrew Lewellen, Senior Content Strategist at HUGE, who works to make content an integral and compelling component of companies’ digital experiences, Matt Kennedy, of 1K Studios, Samantha Gorman, professor of performance studies and digital literature at RISD, and artist Danny Cannizzaro. Matt Kennedy founded 1K Studios, which provides services including interface design, video production, interactive content development, and programming – creating enhanced digital products based on popular entertainment and media properties.

    At 1:00pm to 2:00pm, Tuesday 13th March

    In Exhibit Hall 3/4, Austin Convention Center

  • Jon Wuebben Book Signing

    Jon Wuebben signs his book ‘Content is Currency: Developing Powerful Content for Web and Mobile’ at the SXSW bookstore.

    At 1:05pm to 1:20pm, Tuesday 13th March

    In Austin Convention Center

  • DIY Mobile Usability Testing

    by Belen Barros Pena and Bernard Tyers

    Usability testing is an interaction designer’s bread and butter, but applying it to the study of mobile applications and websites brings considerable challenges. Which device should we use for testing? Can we use an emulator? How do we prototype for mobile? Can we just recycle the tasks we use for desktop software tests? Do we test in the lab or in the wild? How do we record screen, fingers and facial expressions?

    We don’t intend to answer all those questions in just one session: that would be madness! We’ll focus instead on the last one.

    Follow us in our quest to set up a mobile usability testing environment on a tight budget. We’ll show you how others do it. We’ll roam around electronics and professional video stores searching for brackets and webcams. We’ll put our DIY skills to the test and waste a lot of silicon trying to build our mobile recording device. We’ll scour the Internet for free software, and we’ll finish off building the lab and running a usability test in front of your eyes.

    If we can do it, so can you! You’ll come out of this session knowing exactly what you need to do to run and record usability tests with mobile devices.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Ballroom A, Austin Convention Center

  • Mobilizing Web Sites: Strategies for Implementation

    by Kristofer Layon

    “Mobile first” is the mantra on the lips of most mobile evangelists. The trouble is, the advice of many experts to start fresh with a new mobile design, optimize for performance, and try to accommodate all mobile devices both common and uncommon — this ends up being quite a daunting list. And it can frighten many web designers away from trying to embrace mobile design at all.

    But as with anything that is completely new, it is a lot easier to ease into it rather than jump directly into the deep end. Plus, if you’re like most web designers, you have existing web sites that could benefit from some mobile love, yet aren’t likely to be getting a completely new mobile-oriented redesign (either due to time or cost).

    Mobilizing web sites encourages web designers to optimize existing web sites for mobile presentation, and to do so incrementally starting with screen layout, navigation, typography, images, forms, and content. Doing this, while aiming for the most common mobile platforms first, gets you to most mobile devices in the least amount of time. Then, taking a product-managed approach, you can continue to progressively enhance your site to improve performance and broaden device support.

    Don’t set your expectations too high and think that getting into mobile web design requires perfection. Just get started! Then as you learn more and gain a better appreciation of mobile’s context and constraints, you can raise your expectations and fine-tune your focus.

    Mobilizing web sites: start optimizing your corner of the web for mobile presentation today.

    At 3:30pm to 3:50pm, Tuesday 13th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

  • Kristofer Layon Book Signing

    Kristofer Layon signs his book ‘Mobilizing Web Sites: Strategies for Mobile Web Implementation’ at the SXSW bookstore.

    At 4:05pm to 4:20pm, Tuesday 13th March

    In Ballroom G Foyer, Austin Convention Center

  • Mobile Developers Meet Up

    There’s an app for that. And you are the developers. iPhone, Android, and Blackberry developers can come meet up to share ideas, stories, bugs, and frustrations. Publishers and brands are invited to meet developers that can create the mobile software for a great interactive experience for consumers.

    At 4:30pm to 5:30pm, Tuesday 13th March

    In Exhibit Hall 3/4, Austin Convention Center