Add an eventSessions at SXSW Interactive 2012 about Apps and Mobile
Friday 9th March 2012
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AT&T Mobile App Hackathon
Come join us at a special AT&T Mobile App Hackathon that will be focused on UI/UX designers and the like. We’ve lined up a special celebrity guest, Chicago Bears 7-time Pro-Bowl LB Lance Briggs, a self-admitted comic book fanatic. He’s looking for the best designers and devs to build him a mobile app. And where better to find the best than SXSW? Especially when the Official SXSW Hackathon is located smack in the center of the action at the Austin Convention Center for your convenience.
Competitors will be given 24 short hours to blow Lance’s mind by taking the concept and transforming it into an awe inspiring design, which will be reviewed by Lance himself. Finally, to really make this crazy, we’ve got over $46k in cash and prizes.
In short, this highly intense event will celebrate the unique contribution of designers and provide you with the opportunity to not only showcase your skills, but design an app for an NFL great with millions of fans and millions of potential users.Registration: http://mobileappsxsw.eventbrite....
Event Schedule:
6PM - Friday Evening - Kick off event with Happy Hour where our special guest partners will pitch the app concept you will be designing.
10AM - Saturday Morning - AT&T Mobile App Hackathon. The fun continues with an all day hackathon. Work with the teams that you formed on Friday night to produce the app spec’d out the night before. Senseis will be available throughout the entire event to help you code up your solution. App submissions will be accepted throughout the day with a deadline of 7:30PM.
7:30PM - Saturday Evening. Promptly at 7:30PM, teams will begin pitching their ventures. Pitches are limited to three (3) minutes per team.
Saturday 10th March 2012
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AT&T Mobile App Hackathon
Come join us at a special AT&T Mobile App Hackathon that will be focused on UI/UX designers and the like. We’ve lined up a special celebrity guest, Chicago Bears 7-time Pro-Bowl LB Lance Briggs, a self-admitted comic book fanatic. He’s looking for the best designers and devs to build him a mobile app. And where better to find the best than SXSW? Especially when the Official SXSW Hackathon is located smack in the center of the action at the Austin Convention Center for your convenience.
Competitors will be given 24 short hours to blow Lance’s mind by taking the concept and transforming it into an awe inspiring design, which will be reviewed by Lance himself. Finally, to really make this crazy, we’ve got over $46k in cash and prizes.
In short, this highly intense event will celebrate the unique contribution of designers and provide you with the opportunity to not only showcase your skills, but design an app for an NFL great with millions of fans and millions of potential users.Registration: http://mobileappsxsw.eventbrite....
Event Schedule:
6PM - Friday Evening - Kick off event with Happy Hour where our special guest partners will pitch the app concept you will be designing.
10AM - Saturday Morning - AT&T Mobile App Hackathon. The fun continues with an all day hackathon. Work with the teams that you formed on Friday night to produce the app spec’d out the night before. Senseis will be available throughout the entire event to help you code up your solution. App submissions will be accepted throughout the day with a deadline of 7:30PM.
7:30PM - Saturday Evening. Promptly at 7:30PM, teams will begin pitching their ventures. Pitches are limited to three (3) minutes per team.
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Cloud adventures: Instant scale... from zero to millions of hits in 24 hours
by Iein Valdez and Michael Manoochehri
In order to remain competitive, developers need to focus on velocity and getting apps launched quickly and efficiently. Come learn about how you can use Google App Engine to build fast, reliable, and internet scale apps without the hassle of managing servers. We’ll talk about some fun quirky success stories ranging from Google Doodles, mobile apps, disgruntled birds, and zombie games.
Sunday 11th March 2012
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All Day Event - Microsoft Lounge
Today’s consumers expect applications that are optimized for all their devices – including phones and tablets. Visit the Microsoft Lounge to see how to create impressive multiscreen experiences.
Austin Convention Center: 4th floor (NW Corner of 4th St. & Trinity)
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The Mobile Apps Value Chain
by Jennifer Pabian, James Parton and Keith Casey
Mobile applications have changed the way users engage content, view advertising, communicate with one another and relate to products, brands and services. The Apps Alliance, a newly formed trade group for developers, will host a discussion on where we are and where we are going as a development community. The goal will be to better understand the value chain of mobile app development - before you set out to build the next great mobile app, you need to know where to start and where to finish? Our panel of experts from Samsung, BlueVia and Twilio will try to answer that and other questions.
Tuesday 13th March 2012
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The Right Tool for the Job: Native or Mobile Web?
by Buzz Andersen, Jacob Bijani, Majd Taby, Tom Dale and Matthew Delaney
Mobile devices are changing how we communicate today just as fundamentally as the web has for the past decade, and businesses of all types are rushing to embrace their potential. Thanks to the success of the iOS and Android app stores, "mobile" has become nearly synonymous with "native" in most peoples' minds, while the mobile web is usually dismissed as a poor cousin of the app. As mobile browsers improve, however, the user experience gap between native apps and mobile web apps will continue narrowing, and it will become increasingly important for mobile strategists to have a nuanced understanding of both. This panel will explore the pros and cons of modern mobile web and native apps from the perspective of technologists with extensive experience designing and developing both, and will provide examples of products that use either medium (or both) particularly effectively.
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App Empire
by Chad Mureta
Keywords, colors, graphics, ads, special features, cross promotions—when it comes to apps, there are so many details that, when executed correctly, can make the difference between 1000 downloads and 100,000. As the founder of Empire Apps and co-founder of T3 Apps and Best Apps, three mobile application businesses, Chad Mureta is a veteran in the app industry. In the last 3 years, he has created 46 apps and garnered over 35 million downloads worldwide. And he did it without a background in technology. Since he conceived his first app—FingerPrint Security Pro which generated about $500,000 in revenue—Mureta has acquired a breadth of knowledge and insight into the mobile application market, learning as much from his mistakes as he did from his successes. His expertise in this relatively new business model comes from hands-on experience and his meticulous scrutiny of every aspect of developing and marketing his many apps. In this session, he’ll share secret tips and tricks for bringing a successful app to market.
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