Sessions at SXSW Interactive 2012 about Games and Mobile

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Saturday 10th March 2012

• Cloud adventures: Instant scale... from zero to millions of hits in 24 hours

  by Iein Valdez and Michael Manoochehri

  In order to remain competitive, developers need to focus on velocity and getting apps launched quickly and efficiently. Come learn about how you can use Google App Engine to build fast, reliable, and internet scale apps without the hassle of managing servers. We’ll talk about some fun quirky success stories ranging from Google Doodles, mobile apps, disgruntled birds, and zombie games.

  • Apps
  • Cloud
  • Games
  • Google
  • Mobile

  At 12:30pm to 12:55pm, Saturday 10th March

  In Rainey St

• Mobile Games: The Secret Sauce Is Social

  by Eiji Araki

  As the popularity of mobile games continues to experience rapid growth, social elements are emerging as the significant ingredient to successful games - and for good reason. They are the future of mobile gaming.With the proliferation of smartphones in America, it is the right time to usher in a next generation of mobile gaming that is social at its core. Eiji Araki, SVP of Product at GREE International, Japan's leading mobile social gaming platform with 5 years experience in making successful social games, will discuss user behavior and key game mechanisms that make games popular. Eiji will focus on the 3 essential parts of a game: user acquisition, engagement, and monetization in the context of both game design and social design. He will discuss the role of long and short term game cycles, the necessity for a social graph, the importance of fostering cooperation, competition, and communication, and platform requirements.

  • Game Design
  • Games
  • Mobile
  • Mobile Games

  At 5:00pm to 6:00pm, Saturday 10th March

  In Salon H, Hilton Austin Downtown

  Coverage audio clip

Sunday 11th March 2012

• Arcade Stage: LightBox Interactive - Starhawk... Welcome to the New Frontier

  FREE and Open to the Public. Dylan Jobe, President of Austin video game developer LightBox Interactive, will discuss his upcoming PlayStation 3 blockbuster, Starhawk - a fast-paced third person shooter set in the lawless frontier of space. Jobe will touch on Starhawk's various gameplay features and story elements, including the game's innovative Build & Battle system that allows players to alter the virtual battlefield instantly with the press of a button, the Starhawk Uplink mobile application, and the new universe that makes up Starhawk's exciting campaign.

  • Games
  • Mobile
  • Story
  • Video

  At 12:15pm to 12:45pm, Sunday 11th March

  In Exhibit Hall 1, Palmer Event Center

Tuesday 13th March 2012

• Old School to New School: Games & Mobile Learning

  by David Conover, Michael Mayrath Ph D, Paul Resta and Priya Nihalani

  Education is stuck in the past. Yet, after decades of incubation, technology is revolutionizing teaching, learning, and assessment. Around the world, people are increasingly using mobile devices to connect with each other and the Internet. This transition is laying the foundation for exponential growth in mobile learning. Simultaneously, games are being adopted as tools for teaching and assessment of higher-order thinking. This panel consists of experts from industry, higher education, and K-12. They will discuss and answer questions about technology’s potential to solve today’s most pressing education issues. Dr. Paul Resta is a professor at UT Austin. Dr. Michael Mayrath was a Harvard Postdoctoral Fellow and is CEO of GYLO (GetYa Learn On) – an educational software company specializing in mobile learning & game-based assessment. Dr. Priya Nihalani was a UT University Fellow and is GYLO’s Chief Scientist. David Conover teaches game design at Connally High School, Pflugerville ISD.

  • Education
  • Games
  • Mobile
  • Technology

  At 3:30pm to 4:30pm, Tuesday 13th March

  In Classroom 203, AT&T Conference Center

  Coverage audio clip