by Rick Orr
Mobile payments are booming. Nearly 70 million Americans with smartphones are looking for a convenient way to pay without using plastic. Enter NFC, Google Wallet, Tabbedout and other technologies and companies making it easier and more secure than ever to pay with your phone.
But what if paying with your phone offered more than just convenience? Mobile payments create a direct relationship between merchants and consumers. This technology puts power in the hands of the consumer to opt-in for personalized special offers from the businesses they frequent, and for businesses to capture customer habit and preference data and use it to create actionable, custom offers. Frequent a local pub? Walk into the bar and receive a digital coupon for your favorite beverage to thank you for being a loyal customer. Have a favorite restaurant? Your phone can deliver an appetizer recommendation based on your preferences and offer it half price.
This session will give an in-depth look at how mobile payments are not only changing the way people pay, but are also the next big marketing platform, connecting consumers and merchants to create a personalized relationship via technology.
9th–13th March 2012