by Alex Balfour
Executing a new media strategy for a large-scale, worldwide event is a daunting task. How do you account for dozens of languages, promote multiple platforms, and manage your brand, all while remaining relevant to all users of different interest levels? Using the Olympic Summer Games as a case study, explore how to navigate international online customs and cultures, multi-language use, how to keep interest and momentum online after the event is over, and other unique challenges to online marketing to the whole wide world.
9th–13th March 2012