Sessions at SXSW Interactive 2012 about Identity and Privacy

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Sunday 11th March 2012

• On the Internet, Everyone Knows You're a Dog

  by Heather Champ, Michael Sippey, Rick Webb, Ted Rheingold and Jessica Zollman

  As former Representative Anthony Weiner discovered the hard way, remaining anonymous in this hyper-social world is becoming nearlyimpossible. But what sucks for Anthony Wiener has been great for conversations on the Web – with the rise of authenticated platforms, anonymous comments and posts are giving way to real dialogs between authors and their audiences.
  For example, when comments on popular sites like TechCrunch became tied to real Facebook profiles, the experience went from a juvenile insult-fest to a civil value-add information exchange. There’s undoubtedly progress to be made, but authentication and social platforms are giving us a glimpse of what the future holds: low friction ways to connect your opinion to a piece of content, easier ways to see what your friends care about, and better ways to insert your POV.
  For better or worse, it’s becoming harder to remain anonymous online. In this panel discussion, we will discuss how technology is changing online self-expression.

  • Anonymity
  • Identity
  • Privacy

  At 5:00pm to 6:00pm, Sunday 11th March

  In Capitol A-D, Sheraton Austin Hotel at the Capitol

• Personal Identity Management: Why It Matters

  by Fatemeh Khatibloo

  The marketing ecosystem as it stands is unsustainable. Consumers don’t trust marketers to respect their privacy, and unfortunately, marketers have done a poor job explaining how data is collected, managed and applied to improve the customer experience.

  Meanwhile, as consumers leave behind an exponentially growing digital footprint, they’re also becoming increasingly aware that marketers use and sell this data for financial gain. As a result, a nascent industry is developing around consumers’ desire for transparency, portability, privacy and tangible benefits.

  In this session, we’ll share results of research aimed at understanding consumers’ motivators, concerns, and awareness of this ecosystem. We’ll make sense of terms like “VRM,” “data locker,” “personal cloud” and “trust framework,” and provide an overview of the Identity Ecosystem, including the operating models, the frontrunners in each, and how interactive marketers can get ahead of the curve.

  • Identity
  • Identity Management
  • Privacy

  At 5:00pm to 6:00pm, Sunday 11th March

  In Assembly Room, InterContinental Stephen F. Austin

Tuesday 13th March 2012

• Social Media Boundaries: Personal/Personnel Policy

  by Amy Sample Ward, Debra Askanase, Jess Main and Vanessa Rhinesmith

  As our networks expand, our profiles get more public, and our work requires a human face, where do we draw the line between personal and professional identities online? How do we maintain those boundaries for our community members? How do we respond to attacks, opportunities, and over-shares online? When does over-sharing hurt the community? When should you share your own personal stories as a manager, or personally reach out to community members?

  Growing and cultivating an active community also requires that the community manager walk the fine line of personal and professional sharing. Every community manager wonders when and how to professionally cultivate leaders and members to create a thriving community while still being personal. On the reverse side, sometimes community members share too much, which can hurt the health of the community.

  This panel will address these questions and more from experience in nonprofit and public media sectors.

  • Identity
  • Policy
  • Privacy
  • Social Media

  At 11:00am to 12:00pm, Tuesday 13th March

  In Salon A, AT&T Conference Center

  Coverage note audio clip