Sessions at SXSW Interactive 2012 about Pitching and products in Hilton Austin Downtown

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Sunday 11th March 2012

  • Pitching Start Ups to Ad Agencies and Clients

    by David Tisch, John Laramie and James Cooper

    The start up scene continues to thrive. You may have got funding and you may have an awesome product but how will you make those first key partnerships with clients and ad agencies? This is new territory for many blue chip clients and most ad agencies. They know they need to play in the start up space but they are afraid. All you guys are much younger, and cooler, you don't wear suits so how can we take you really seriously? How will I know whether you are the next FourSquare or the next pets.com? The panelists will be able to share all their different viewpoints. We have an investor and incubator, we have a recently funded start up making their first deals, we have an ad agency and we have the all important client who is making those purchasing decisions for her brand. We will hear from all of the panelists and then invite any start ups in the audience that would like some advice to ask questions. All the panelists are used to talking freely about the subject rather than inflicting death by powerpoint.

    At 9:30am to 10:30am, Sunday 11th March

    In Salon C, Hilton Austin Downtown

    Coverage audio clip

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