Sessions at SXSW Interactive 2012 about Psychology in Hilton Garden Inn Austin Downtown

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Tuesday 13th March 2012

• Using Psychology to Increase e-Commerce Conversion

  by Joe Rawlinson

  If you could only get inside your customer's head, it would be so much easier to get them to buy on your website. Fortunately, there are several powerful psychological tricks that you can use to convince your prospects to buy from you and help them smoothly make it through the purchase process. This presentation will dive into the psychological principles that are being used effectively by e-commerce websites in both B2C and B2B selling. You'll gain a better understanding of why your customers behave the way they do on your site. You'll be armed with a toolkit of principles and examples that you can take and apply to your e-commerce website. These ideas will help you improve conversion rates, customer experience, engagement, and your company's bottom line.

  • Conversion Optimization
  • Psychology

  At 11:00am to 12:00pm, Tuesday 13th March

  In Sabine, Hilton Garden Inn Austin Downtown

  Coverage slide deck audio clip