Sessions at SXSW Interactive 2012 about Morality and Psychology

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Sunday 11th March 2012

  • The Moral Psychology and Big Data Singularity

    by Ravi Iyer

    Moral psychology and data analysis will eventually converge because successful organizations no longer serve physical, but psychological needs. This presentation will show how, in an age where consumption is about values (e.g. Whole Foods) and happiness (e.g. Zappos) rather than survival, moral psychology is essential knowledge for any organization. Leveraging our work at YourMorals.org, I will present research showing: 1) why emotional profiles are more important than demographic profiles, 2) how social networks form from moral agreement, and 3) why the ideological identification of employees and customers is important knowledge. Organizations will both use and contribute to the world's knowledge of moral psychology. Leveraging my dual experience as a data scientist for Ranker.com and as a moral psychologist at USC, I will illustrate how you can use recent moral psychology research to better help your customers and employees understand and live up to their values.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Salon H, Hilton Austin Downtown

    Coverage audio clip

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