Sessions at SXSW Interactive 2012 about New Media and public and Social Media

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Tuesday 13th March 2012

  • 2012: Social Media’s New Role in Politics

    by Khris Loux, Ben Parr, Vishal Sankhla and Mark Blumenthal

    Social media has earned a prominent seat at the table with the large media companies of the world and has birthed an entirely new way to cover the world of politics. As we approach the electoral year, political chatter will continue to snowball and generate enormous heaps of data. Data can drastically impact how we determine the importance of a given story, the ways that we gauge public opinion and eventually may even revolutionize the way we cast our votes. This panel will discuss the many ways that the web is providing entirely new tools and resources to track and cover the world of politics and discuss the unique perspective social media data paints for the voice of a bolder and broader demographic. This panel will feature experts in political news, new media, data crunching and the real-time web debating the future of political coverage and the impact of new social technologies on political news and research.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Salon A, AT&T Conference Center

    Coverage audio clip

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