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Sessions at SXSW Interactive 2012 about Public Relations

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ACC

Ballroom G

  1. Newsjacking: How to Inject Your Ideas
    to
    by David Meerman Scott
  2. Get Bold: Using Social Media
    to
    by Sandy Carter

Exhibit Hall 3/4

  1. Agency Meet Up: Career Seekers in Ad, PR, Social and Digital
    to

Room 10AB

  1. The State of PR 2.0 Industry in Mexico
    to
    by Lorena Carreño and Oscar Rojas
  1. Meryl Cooper Book Signing
    to

Hilton Downtown

Salon B

  1. Making a Grand Entrance: How to Launch a Product
    to
    by Alex Constantinople, Brandee Barker, Kira Wampler and Margit Wennmachers
  2. The Secrets and Surprises of DIY Promotion
    to
    by Anindita Sempere, Jeff Potter, Joshua Glenn and Laura Fitton

Room 415A

  1. More Smart, Less Stupid: PR for Better Business
    to
    by Bob Pearson, Gary Stockman, Kathy Cripps, Mark Stouse and Melissa Waggener Zorkin

InterContinental

Assembly Room

  1. How to Break Through the Noise with Great Events
    to
    by Jason Preston and Sara Winge

Boardroom

  1. Tech PR Meet Up
    to
    by Josh Jones-Dilworth

Capital Ballroom A

  1. Media Measurement: Science, Art or a Load of Crap
    to
    by Brendan Lewis, David Armano, Kelly Mills and Ken Shuman

Sheraton

Capitol A-D

  1. Vetting in the Age of Social: Who Do You Trust?
    to
    by Alicia Stewart, Michael Pranikoff, Shelli Whitehurst, Tom Miale and Tony Uphoff

Capitol E-H

  1. Brand Journalism in the Real-World
    to
    by Ann Handley, Erica Swallow, Jesse Noyes and Karen Wickre

Creekside I & II

  1. Discoverability and the New World of Book PR
    to
    by Barbara Cave Henricks, Calvin Reid, Hollis Heimbouch and Rusty Shelton

Omni Downtown

Lone Star

  1. Social Flubs: Can Bad Publicity Be Good?
    to
    by Andrea Schulle, Christine Cox, LuAnn Glowacz and Rachel Farris

SXSW Interactive 2012

United States United States, Austin

9th–13th March 2012

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