Sessions at SXSW Interactive 2012 about sxswLAM and Publishing

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Saturday 10th March 2012

• Making Stories: Libraries & Community Publishing

  by Amy Buckland, Char Booth, Michael Porter, Nate Hill and Amy Buckland

  Good libraries are community-minded, technologically-aware, devoted to increasing access to information, and interested in preserving the local cultural heritage. Good newspapers aggregate and curate information for their readers, prioritize the local population, and are the record of a place, a time, a citizenry. Both believe they must tell stories for everyone, not just themselves.
  Libraries have experience with media production, and are already a known community resource. Supporting communication within their community falls within the library’s mandate to increase access to information. Building on the “maker” ethic, how can libraries help their communities make their own news, write their own stories, publish their own histories?

  • Community
  • Libraries
  • Publishing
  • sxswLAM

  At 11:00am to 12:00pm, Saturday 10th March

  In Room 6AB, Austin Convention Center

  Coverage slide deck slide deck slide deck slide deck audio clip

Monday 12th March 2012

• Knitting a Long Tail in Niche Publishing

  by Shannon Okey

  Larger publishers and distributors are often unwilling to take a chance on what they consider "niche." Yet consumers want specialization and more advanced content rather than lowest common denominator material. What's a creative professional to do? Using the example of knit publishing and its evolving presence in the e-book market, as well as best practices for designers and creatives relating to publishing, we'll explore ways to increase creators' revenue and buck the established publishing system.

  • Content
  • eBooks
  • Knitting
  • Libraries
  • Publishing
  • sxswLAM

  At 3:30pm to 4:30pm, Monday 12th March

  In Capitol E-H, Sheraton Austin Hotel at the Capitol

  Coverage audio clip

Tuesday 13th March 2012

• Making eBooks Smarter: Responsive Page Design

  by Peter Meyers

  Some ebooks are print edition replicas, some are overstuffed mediafests. Neither fulfill one of screen publishing’s biggest promises: adapting content to meet readers’ needs. The digital page can do much more than its “dumb” static counterpart. Possibilities range from memory-coaxing character summaries embedded “beneath” the digital canvas to continuously streamed in updates. Join author Pete Meyers (“Breaking the Page”, O’Reilly) for a lively group chat. He’ll kick off with a fast-paced tour of digital document design principles and best practices. From there he’ll help attendees compare modern readers’ most pressing needs to the kinds of just-in-time services digital books can deliver. Together we’ll swipe away the notion that digital book design is just about picking fonts or adding video. It’s about shaping content on an infinite canvas so that ebook readers become ebook lovers.

  • Content
  • eBooks
  • Libraries
  • Publishing
  • Responsive Design
  • sxswLAM

  At 3:30pm to 4:30pm, Tuesday 13th March

  In Capitol View North, Sheraton Austin Hotel at the Capitol