Sessions at SXSW Interactive 2012 about Research in Austin Convention Center

View as grid

Your current filters are…


Friday 9th March 2012

  • Design from the Gut: Dangerous or Differentiator?

    by Laurel Hechanova, Naz Hamid, Phil Coffman, William Couch and Jane Leibrock

    The internet is a never-ending data source. Through it we are able to monitor visitor activity, study traffic patterns, and use these analytics to help guide users in the directions we want. Usability testing gives us behavioral information which can either affirm design decisions or inform necessary changes. Research and analytics go a long way in selling a creative direction to clients who are focused on engaging with their customers and in how marketing dollars will impact their bottom line. But what about a designer's instinct—that moment when a designer just knows what they're building is right? When and how do their years of professional experience, inspirational collections, and life observations become deciding factors? Learn from a panel of design veterans, with experience that ranges from client services to product development, about past experiences and their personal stance on the subject.

    At 3:30pm to 4:30pm, Friday 9th March

    In Ballroom BC, Austin Convention Center

    Coverage audio clip

Saturday 10th March 2012

  • The State of PR 2.0 Industry in Mexico

    by Oscar Rojas and Lorena Carreño

    The Association of PR Professionals in Mexico (ProPR) groups all PR professionals, consultants and agencies. Every year, ProPR conducts and publishes a research on the local industry. This is the first year that a PR2.0, social media or digital communications research will be included, along with the collaboration of the Social Media Club Mexico. Our intention is to present the digital addendum in SXSW to provide a big picture of how digital communication and social media industry is developing in our country, as well as analyze main challenges and opportunities for the immediate future. This is an excellent opportunity for all PR and digital communications professionals and companies who have presence in Mexico to take a general overview of Mexican industry.

    At 11:00am to 12:00pm, Saturday 10th March

    In Room 10AB, Austin Convention Center

    Coverage audio clip

  • Brazilian Youth: Dreams, Activism, Hyperconnection

    by Carla Albertuni

    The Brazilian Dream project is a qualitative and quantitative research - the first to promote a view that explores what the 18-24 year-old youth thinks about Brazil, and what they think they can do to impact the country development.

    This session will present an overview of the main findings of the research.

    It will cover how world and local drivers are affecting the way youngsters think, live and act for their country.

    It will provide an understanding of how the perspective they have of the main social institutions is changing and why.

    The study reveals who are the young innovators, changemakers, social activists that are already doing something that is meant to change Brazil - how they act, which projects they are involved with.

    The output of this 18-month project is rich with insights, quantitative data and inspiration for anyone who wants to go beyond the economic-based visions that have been surrounding the idea of an "emerging country". It helps understand the behaviors that are behind the take-off Brazil's being going through.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Room 10AB, Austin Convention Center

    Coverage audio clip