Sessions at SXSW Interactive 2012 about Social Media in Austin Convention Center

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Friday 9th March 2012

  • Hug the Grinch! Win a Macbook Air!

    by Wenxiang Wu

    At the South by Southwest (SXSW) festival, Zopim (www.zopim.com), a leading provider of cloud-based Customer Engagement solutions, will hijack the city of Austin, TX to sow the seeds of customer love.

    Leveraging SXSW attendees' infamous love for the fun and wacky, "The Support Grinch", a superbad green monster will be unleashed onto the streets on 9th March 2012. He will terrorize innocent civilians with his unsanitary vocabulary, outrageous hairdo and evil smirk.

    Fortunately, his green Achilles' Heel is well-documented - the Support Grinch hates hugs. This SXSW, join hands with thousands of heroes on HugTheGrinch.com to hunt the Grinch down. Snap photographic evidence of your loving heroics, and stand a chance to win great prizes, including the ultimate MacBook Air, sponsored by the customer lovers from Zopim!

    Very much like the free hugs movement, our goal is to spread spontaneous fun and happiness at SXSW through this mobile game that we conceived in our spare time over the past two weeks.

    Linking back to our business, customer engagement software is only part of the equation for customer happiness. We see our users inject great passion, humor and spontaneity when using Zopim to chat with their customers. This reinforces our belief that true customer joy can only be delivered when people within the organization are truly happy, in line with the values of the Delivering Happiness movement.

    About Zopim

    Aside from this fun HugTheGrinch side project, our full time job is building amazingly simple customer engagement tools. Our award winning flagship product - Zopim Live Chat - has helped more than 35,000 online businesses wow their customers through real time chat engagement. With Zopim, our customers are happily targeting high-value website visitors, chatting directly with customers, building great relationships and increasing brand equity, everyday.

    At 9:00am to 5:00pm, Friday 9th March

    In Austin Convention Center

    Coverage photo

  • Building a Jewish Presence Through Social Media

    by Brian Block, Jennifer-Joy Bronk, Bob Watts, Leisa Holland-Nelson and William Daroff

    Quick and effective communication may run afoul of traditional Jewish culture for the “The People of the Book.” Consuming information in 140 characters requires true customization of message. Branding a nonprofit in a digital world is a highly effective endeavor, and a new feat for organizations nearly or exceeding a century in age! This panel’s discussion will focus on three key issues:( 1) Targeted Update Messages; (2) Bridging technological gaps between community leaders/communicators and social media experts; and (3) Community Engagement.

    At 2:00pm to 3:00pm, Friday 9th March

    In Room 5ABC, Austin Convention Center

    Coverage audio clip

  • Social Change, Social Media & Social Filmmaking

    by Dorothy Engelman, Sherien Barsoum, Meghan Warby and Rob Dyer

    Bringing together top filmmakers, change agents & digital communicators, this panel will share practical tips, tools & tactics for activists, non-profit pros, volunteers & creatives to affect social change through documentary-style online video.

    As online video consumption increases dramatically, your organization or cause should be developing long-term or campaign-focused strategies for film. Whether you intend to raise awareness or funds, using video efficiently & effectively could be the key to inspiring action.

    This panel includes new media pioneer Dorothy Engelman, who specializes in creating content for non-profits & founder of Get Involved, a network for volunteers; Rob Dyer, founder of Skate4Cancer & star of multiple engaging online videos & short docs; & Sherien Barsoum, former social worker & documentarian behind ‘Colour Me’

    At 2:00pm to 3:00pm, Friday 9th March

    In Room 9ABC, Austin Convention Center

    Coverage audio clip

  • Don Tapscott Book Signing

    Join Don Tapscott's book signing after his opening keynote for SXSW Interactive
    on Friday March 9 from 2:00-3:00pm in Exhibit Hall 5 at the Austin Convention
    Center.

    At 3:15pm to 3:30pm, Friday 9th March

    In Ballroom G Foyer, Austin Convention Center

  • Social Media Sharecropping: Black Tech Adoption

    by Gina Mccauley

    This panel is about the many ways in which modern internet adoption and use mirrors the development of agrarian sharecropping in the South following the Civil War- whereby African Americans provided massive amounts of labor to make other people rich, but could never move beyond basic subsistence living. According to the Pew Internet& American Life Project,as of May 2011, 25% of online African Americans now use Twitter, compared with 9% of such whites. African-American and Latino internet users are each significantly more likely than whites to be Twitter adopters. One out of ten African-American internet users now visit Twitter on a typical day—that is double the rate for Latinos and nearly four times the rate for whites. Pew research has also indicated that Blacks and Latinos are significantly more likely to use mobile devices to text message, use social networking sites, use the internet, watch and record videos, make charitable donation, use email, play games, listen to music, instant message and post multimedia content online. Yet disproportionate consumption of technology among Blacks, does not appear to be translating into wealth building and job creation in a community facing a 16.1 unemployment rate. Techcrunch founder, Michael Arrington caused a minor controversy when CNN’s Soledad O’Brien asked him about Black entrepreneurs in Silicon Valley and Arrington replied “I don’t know a single Black entrepreneur.” In 2012, the definition of Digital Divide appears to have shifted from access to technology to how communities of color leverage that technology.

    At 3:30pm to 4:30pm, Friday 9th March

    In Room 5ABC, Austin Convention Center

    Coverage audio clip

  • Krista Neher Book Signing

    Krista Neher signs her ‘Social Media Field Guide’ at the SXSW book store.

    At 3:45pm to 4:00pm, Friday 9th March

    In Austin Convention Center

  • Build. Community Is Easy, Saving the World Is Hard

    by Kesah Schmitt, Mark Himmelsbach, Colin Wallis, Dave Dobbins and Scott Orn

    Passion for social issues has been an American ideal from the start. For hundreds of years, foundations and nonprofit organizations have been forming groups to provide support, comfort, and solutions to some of the world’s biggest challenges. Dialogue and subsequent action happens when dedicated people rally together in communities - live or virtual - to impact health issues, advance social causes, and make the world a better place.

    With the ever-changing landscape of new digital community-building platforms, these socially responsible groups are taking advantage of new technologies to reach and engage their audiences. The panel will uncover the organizational strategies of community building, maintaining engagement over time, and uniting a group of people who may have never met face-to-face. From helping people quit tobacco to establishing support groups for rare diseases and supporting healthy lifestyles, each organization approaches community engagement in a unique way. Come hear the successes and set backs of community building that strive to bring social issues to the forefront and address them in modern ways.

    At 5:00pm to 6:00pm, Friday 9th March

    In Room 6AB, Austin Convention Center

    Coverage audio clip

  • Future of Entertainment: Viewer Becomes User

    by Mike Scogin, Tom Thai, Kimber Myers, Jared Hecht and Paul Chang

    Mobile social networking apps continue to grow in popularity, a trend that gives emerging technology companies a unique chance to partner with entertainment channels to provide audiences with an enhanced, personalized experience. Key partnerships between entertainment outlets and social apps like GetGlue and GroupMe are important for marketers to increase visibility, reach and engagement with specific audiences. The development of social networking apps give direct access to audiences who opt-in to receive exclusive content, news and special promotions. Panelists will address how audiences and brands are increasing visibility through apps and allowing audiences to transition from being simple “viewers” to actual “users” as they communicate directly with media through evolving social media platforms.

    At 5:00pm to 6:00pm, Friday 9th March

    In Room 18ABCD, Austin Convention Center

    Coverage audio clip

  • Sparking Real World Action with Social Media

    by Jessica Kirkwood and Karen Bantuveris

    Join this fun, interactive core conversation and learn best practices and practical tips for using your social media voice to spark social action in the real world. Whether you care about supporting local schools, raising money for your Cause, or mobilizing your friends and neighbors for a service project or to respond to a community crisis -- this conversation is for you.You'll be working on teams to spark real world action right from the session room at SXSW. There will be fabulous prizes for the winning teams.This session is for anyone interested in being a change agent or standing up for a cause, and for formal and informal service and nonprofit leaders.

    At 5:00pm to 6:00pm, Friday 9th March

    In Room 8A, Austin Convention Center

  • What’s ‘The Next Big Thing’ in Social Networking?

    by Joel Simkhai

    Location-based technology has played a significant role in the recent expansion and growth of social media. That role is set to further explode in the coming years. As the leading all-male mobile location-based social network in the world, Grindr has created a global brand that in the past two years has amassed a user base of over 3 million users in 192 countries. The Grindr team hopes to evolve this mobile GPS experience with Blendr – a new location-based mobile app for everyone in the world that lets you discover, meet, and interact with the people around you. This presentation will focus on the future of location-based social networking and how we can make it easier to meet new people around us. Discussion will include issues ranging from the idea behind a start-up to the implementation and development of that idea into a product, to growing a user base and using social media options to create brand awareness and loyalty.

    At 5:00pm to 6:00pm, Friday 9th March

    In Room 10AB, Austin Convention Center

    Coverage audio clip

Saturday 10th March 2012

  • Brands As Patterns

    by Walter Werzowa, Robin Lanahan, Greg Johnson and Marc Shillum

    Brands today exist in multiple mediums, defined by multiple voices. The media brands inhabit is iterative, with no beginning, no end, and little permanency. In that context, adherence to a big idea and endless repetition of centralized, fixed rules can make a brand seem unresponsive and out of step with its audience. But without repetition, how does a brand create consistency? And without consistency, how does a brand maintain value? This panel will debate, show examples and outline a new model within which experience designers show how brands should behave.

    At 9:30am to 10:30am, Saturday 10th March

    In Ballroom EF, Austin Convention Center

  • Digital Vertigo

    by Andrew Keen

    On the Internet, sharing is a trap. Today's digital cult of the social - which encourages us all to share our ideas, our habits, our friends, even our possessions on the Internet - is an assault on the individual liberty of 21st century men and women. This talk - which draws off Keen's upcoming May 2012 book, "Digital Vertigo" (St Martin's Press) - exposes the illusions and delusions of social media ideologues and reveals the dangers of collective identity and behavior in our social media age. Just as Andrew Keen exposed the idiocy of the Web 2.0 revolution with his 2007 hit "Cult of the Amateur", this talk will reveal the idiocy of our Web 3.0 social revolution.

    At 9:30am to 9:50am, Saturday 10th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

  • Social Media in Colombia: An Agent for Change

    by Andrés Traslaviña MS Ed and Daniel Medina MBA

    The role of social media has been instrumental in the more recent political and economic development of Colombia, especially overcoming a devastating period of civil strife and violence. What inspired people to protest against violence? Colombia’s former Minister of Telecommunications will discuss how social media empowered people to join the war against drug trafficking and defeat the FARC, the guerillas of the revolutionary armed forces of Colombia. We discuss their own experience growing up in a drug-funded violent country known as “narcoterrorism”, which affected every level of society and became the greatest threat to social stability starting in the late 1980s. This caused them and many others to leave the country in search of freedom. The speakers will share their insight about how social media will continue to help decrease poverty levels and increase literacy in marginalized areas in Colombia, thus improving the well-being of people and promoting socio-economic equity.

    At 9:30am to 10:30am, Saturday 10th March

    In Room 10AB, Austin Convention Center

    Coverage audio clip

  • Likeable Social Media

    by Dave Kerpen

    Are you using social media the right way in order to grow your brand? By following Dave Kerpen's 18 ways to succeed, your brand can become irresistible in the social media space. Based on his new book "Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& other social networks)" Dave will present how brands can thrive by using social media. You will learn the best ways to use each of the social networks, business success stories, and find out how to apply Dave's advice to your brand. 5 Takeaways for attendees: 1. Best Practices for Facebook, Twitter, YouTube, LinkedIn2. 18 rules to apply to and test your social media strategy3. Why listening and responding is so valuable to brands4. What sorts of content to put out to your audience5. How to be likeable!

    At 11:30am to 11:50am, Saturday 10th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

  • Making the Real World Easier to Use

    by Dennis Crowley and MG Siegler

    The term "social media" is quickly becoming obsolete. The social graph is moving from our computers into the real world, and soon everything we experience will be overlaid with the thoughts and feelings of our friends. Early adopters are already starting to experience this phenomenon. For instance, foursquare alerts you when you're near places that your friends like, and provides you with suggestions from your friends on what to experience at those places. Other companies are attempting to create this type of engagement with television shows ("10 of your friends are watching!") and music. In this session, Dennis Crowley, Co-founder and CEO of foursquare, will have a conversation about how mobile technology is accelerating the social graph's move into the offline world, and how services like foursquare are taking this kind of augmented real-world exploration mainstream.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Exhibit Hall 5, Austin Convention Center

  • Social Media for Minority Mindshare

    by Mazy Kazerooni, Natalie Cofield, Korey Coleman and Ron Harrison

    The advent of free and cheap media tools has created many opportunities for minority music and media makers. Young social media gurus such as the Persian background and Orange County born Mazy Kazerooni (Track.by and Digital Hustler for L'il Wayne) have leveraged popular artists and platforms like Ustream to create thriving businesses and relationships with advertisers.
    Still others, such as Korey Coleman of Spill.com/Hollywood.com have become burgeoning celebrities largely propelled by video animation, the social media platform Ning and rabid downloads of audio podcasts.
    This SXSW panel will explore strategies to leverage social media tools and platforms to increase access, brand and direct connection to consumers for minority emerging artists and will show-case best practices used by artists such as L'il Wayne, and platforms like Spill.com and Blazetrak.com.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Room 5ABC, Austin Convention Center

    Coverage audio clip

Sunday 11th March 2012

  • 21st Century Giving: Social Philanthropy’s Rise

    by Michaelyn Elder, Ramya Raghavan, Robert Wolfe, Cheryl Contee and Claire Diaz Ortiz

    Leaders from top social networking sites share case studies to discuss the trend of social philanthropy. People around the world are using social media in engaging and creative ways to raise money for the causes that are most meaningful to them. Our distinguished panel will enlighten you on what's happening now and what's likely to happen next.

    At 11:00am to 12:00pm, Sunday 11th March

    In Room 6AB, Austin Convention Center

    Coverage video

  • 3 Screen Minimum: Convergence of TV & Social Media

    by Eric Bruno, Soraya Darabi, Chris Perry and Fred Harner

    A full 70 percent of US tablet owners say they use their devices while watching TV. Companies like Verizon are baking social into their products and enabling users to tweet, watch online videos and update Facebook directly from their TVs. Channels like Bravo capitalize on this by weaving emerging tech like Foursquare, Foodspotting and Shazam into their TV output, as well as having personalities engage actively with fans and critics on Twitter and other social media. Google Hangouts allows people to watch web video together online. Join as forward thinkers from Verizon, Foodspotting, SportsNet NY (SNY) discuss what's next for the convergence of social media and TV.

    At 11:00am to 12:00pm, Sunday 11th March

    In Room 12AB, Austin Convention Center

  • The Nick Denton Interview: The Failure of Comments

    by Anil Dash and Nick Denton

    The internet was supposed to allow media outlets not only to display the talent of their writers -- but to capture the intelligence of the audience. Remember that rhetoric? We've abandoned it; the most that publishers can claim is that their comments are not quite as bad as the competition's. Trolls and spammers are not the problem. They can be dealt with by brute-force moderation. The real tragedy: the triumph of mediocrity. People with time on their hands drown out more valuable contributors. We've all designed discussion systems with the most avid commenters in mind. We've given them stars and moderating powers and allowed them to develop cliques and a sense of ownership that shades into entitlement. They are not the only readers. They are not even the smartest of our readers. If we're truly to capture the intelligence of the audience, we need to design for the most intelligent of the audience.

    At 11:00am to 12:00pm, Sunday 11th March

    In Ballroom EF, Austin Convention Center

  • The Plugged-In Manager

    by Terri Griffith

    These are times of rapid change. Innovative technologies—from the latest social media platforms to high-tech automated warehouses—reinvent the way we do work every day. Globalization and new nonlinear career paths continually transform our workforce. You know you must adapt, but simple awareness of these sweeping changes is not enough. How can you go beyond merely understanding this new world to creating unique new opportunities?The answer lies in being "plugged in"—not just to new technology, but also to processes and people, and, most crucially, to the way these elements fit together. The Plugged-in Manager presents and easy-to-understand and share framework, explained through three core practices:Stop-Look-Listen: What do you already know and have access to that will help you with this project?Mixing: How do you create a recipe that works for your situation?Sharing: How can you do more by getting others to join in this approach?

    At 11:30am to 11:50am, Sunday 11th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

  • Celebs & Causes: A Thin Line btwn #winning & #fail

    by Aria Finger, Kenna Zemedkun, Noopur Agarwal and Diana Walker

    Social media gives celebrities powerful new ways to mobilize millions to get involved in social causes – but it’s easy to get it wrong. On World AIDS Day 2010, Alicia Keys and a number of A-listers “digitally died,” calling on the public to resurrect them by donating $1M for HIV/AIDS initiatives. Was asking celebs to stop tweeting the best way to fight AIDS? Or was Dan Savage’s It Gets Better campaign a better approach, asking celebs and everyday people to use their social graph to address LGBT intolerance and bullying?

    Experts from media, non-profits and an actual celebrity will explore these and other cases that illuminate the power and pitfalls of using celebs for social good. Through the session, you will hear their insights on when, why and how to effectively engage talent to advance social causes -- as well as rookie mistakes to avoid. Join us for a discussion that will help you effectively harness the power of celebrity in your next digital pro-social campaign.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Room 9ABC, Austin Convention Center

  • How We Do It in Brazil

    by Willie Taminato, Cristiano Dias and Alexandre Kavinski

    You already know that Brazil is one of the fastest-growing economies in the world, that it will host the 2016 Olympics and the 2014 FIFA World Cup, that it has more than 1 mobile phone per capita, is second in the world in number of hours spent online… But what's beyond that?

    Brazilian professionals know more about the US than Americans know about Brazil. If you want to score big in Brazil you should understand how the cultural differences reflect in the way Brazilians consume media and relate to each other online, in a country where the top 7 websites answer for more than 70% of web traffic. (compared to 7% in the US if you exclude Facebook)

    Our panel will have professionals with expertise in the areas of social media, search marketing, IT and advertising, giving you the inside scoop in one of the best places to do business right now.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Room 5ABC, Austin Convention Center

  • The B2B Social Media Book

    by Kipp Bodnar and Jeffrey L Cohen

    This session is a book reading of the forthcoming, The B2B Social Media Book: Become a Marketing Superstar By Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email and More to be released in January of 2012 by John Wiley & Sons Publishing.

    More Details about the book and presentation:

    Social Media has received a tremendous amount of media coverage over the past few years, but the business-to-business (B2B) approach is usually left out. Consumer sales are frequently smaller, easier and sexier, but with larger budgets. It is time for B2B marketers to learn that social media is a better fit for their type of relationship-based sales, and applying this framework to their campaigns will accelerate their marketing careers.

    Lead Generation isn’t a dirty word. Social Media isn’t about hugging customers. These two seemingly at odds forces, when combined, offer the fuel needed to launch a marketer’s career to superstardom. Using never-before published methodologies and frameworks, this book will empower marketers to be a key driver of business growth and success. It exists to transform the often under appreciated marketer into a superstar to be admired by C-level executives and lauded by the sales team.

    At 12:30pm to 12:50pm, Sunday 11th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

  • Kipp Bodnar and Jeffrey L. Cohen Book Signing

    Kipp Bodnar and Jeffrey L. Cohen sign ‘The B2B Social Media Book’ at the SXSW Bookstore.

    At 1:05pm to 1:20pm, Sunday 11th March

    In Ballroom G Foyer, Austin Convention Center

Monday 12th March 2012

  • 101 Social Media Tactics for Nonprofits

    by Melanie Mathos and Chad Norman

    Co-authors Melanie Mathos and Chad Norman will share a preview of the recently released book 101 Social Media Tactics for Nonprofits, which is available in the SXSW bookstore. This book provides nonprofits 101 ways to engage supporters, share their missions and inspire action using the social web in a how-to, case study-driven format. Nonprofits know they need to start engaging with supporters through social media channels. They identify who they want to reach, set objectives and build a strategy. Many nonprofits get stuck at this point because it is hard to keep up with the ever-evolving world of social media tools and tactics in what has emerged as a vital communication channel. This session will help nonprofits discover new ways of deploying their strategies to meet their social media objectives.

    At 9:30am to 9:50am, Monday 12th March

    In Ballroom G, Austin Convention Center

  • Get Bold: Using Social Media

    by Sandy Carter

    Social Media has come a long way from the early days of Facebook, Twitter and YouTube. We have all felt its impact in marketing and public relations, but the pace is accelerating and the drive to harness social tools for business process improvement is more important than ever.  How does a company apply social techniques to their business to see the same advantages in customer service, HR or product development (and more!)  as we did in marketing?   How do companies become a Social Business?   Using actionable frameworks and case studies, Sandy Carter, IBM Vice President, Social Business Evangelism and Sales, will discuss how you can create your own Social Business Agenda for greater competitive advantage in 2012.

    At 10:00am to 10:20am, Monday 12th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

  • Chad Norman and Melanie Mathos Book Signing

    Chad Norman and Melanie Mathos sign their book ‘101 Social Media Tactics for Nonprofits: A Field Guide’ at the SXSW bookstore.

    At 10:05am to 10:20am, Monday 12th March

    In Ballroom G Foyer, Austin Convention Center

  • Sandy Carter Book Signing

    Sandy Carter signs her book ‘Get Bold: Using Social Media to Create a New Type of Social Business’ at the SXSW bookstore.

    At 10:35am to 10:50am, Monday 12th March

    In Ballroom G Foyer, Austin Convention Center

  • Own the Media. Or the Media Will Own You

    by Lucas Mello, Mauro Silva, Cristina Monteiro and Ricardo Guerra

    For a long time the business of media was all about buying people’s attention. Not so long ago, “spontaneous media” (whatever it really means) stepped in. But the growing fragmentation of media landscape and more social driven media experiences are making people’s attention harder to get.

    Don’t panic. It’s time to add owned media to the equation. Audience is value, and if your can build one or use better one that you already have you will own the greatest asset of all. And, at some point, a consequence of this might be to stop buying media and start selling it. Is your marketing department is ready to start making money instead of spending it?

    LiveAD, brazilian award winning creative hotshop (and 2011 SXSW interactive activism finalist!), talks about the importance of owned media along side paid and earned media. And shows some advantages of platform building and some nice results achieved for clients such as Nike, C&A, Lacoste and Oi (one of the biggest mobile carriers in Brazil).

    At 11:00am to 12:00pm, Monday 12th March

    In Room 5ABC, Austin Convention Center

    Coverage slide deck

  • HOW: Why HOW We Do Anything Means Everything

    by Dov Seidman

    In today's interconnected and even morally interdependent world, we rise and fall together. The way to forge a better, more sustainable path of growth and progress lies in the realm of human behavior- HOW we do what we do. Leaders have become successful at measuring how much by out-selling and out-spending. But instead of asking how much, we should be examining HOW. How we behave, lead, consume, build trust in our relationships, and relate to others has always mattered but in an age when everything can be tweeted and blogged about and where there is no such thing as private behavior, HOW matters more than ever and in ways it never has before. Through entertaining anecdotes and illuminating examples, Dov Seidman will discuss why, in light of the recent financial and environmental crises of epic proportions, how is no longer just a question: HOW is the answer.

    At 11:30am to 11:50am, Monday 12th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

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