The very essence of work is changing, as firms transform themselves from traditional hierarchies of product and customer to networks of relationships and capabilities, placing new burdens on accounting and valuation; vertical integration models of the past are being replaced by open platforms and ecosystem; transaction costs continue to be lowered, but across global supply chains; corporations now engage with their customers on the customer's terms, in social networks where hitherto static brands now emerge as dynamic conversations. And the new generation at work thinks, feels and acts differently: they choose who they want to work with and what they want to work on. As processes get replaced by patterns, as exceptions become the rule, there is a lot to be learnt from MMORPG in terms of priorities, motivation, teamwork and outcomes.
by Ben Elowitz
The old media company is dead. Fragmented audiences are consuming content across multiple devices from multiple sources. Barriers to entry have disappeared and options have exploded. The rise in use and complexity of the social web (social+mobile+realtime) plus proliferation of content (text + photo + video + apps) means audiences are demanding more information, at rapid speeds and in a variety of form factors (and usually for free). There is a need for a new and profitable publishing system that understands all these needs – that will produce and distribute the right content, at the right place, at the right time. How does a media company manage all of these important pieces? How does it optimize – and monetize – its various media properties? Ben will address all that, with practical information about audience predictive technologies, curation techniques, social media and mobile distribution channels – and how to use them all to keep your media company on the cutting edge.
by Carmen Hill
Whether it’s Bridget Jones in pursuit of Mark Darcy or Luke Skywalker on a quest to discover himself while overcoming evil, film protagonists are on a journey inspired by the promise of adventure and reward. Real people are on a similar quest to solve problems--including the prospective customers you hope to attract with your content marketing strategy. By applying principles of film narrative you can shape the online journey of your buyers, helping them bond with fellow travelers and overcome obstacles along the way. To do that, you must look beyond the spreadsheets, diagrams and content management systems that are the tricks of your trade and think like a storyteller: Who are the heroes--and the villains? What conflicts and challenges do they face? What is their quest and what is the reward? Learn how to use film narrative to unite your team and client around a storyline, map the buyer’s journey, and align the right content to the right person in the right way and at the right time.
Digital is recasting the landscape of maps, a metamorphosis that’s not yet complete. It has rewritten the rules by which maps behave and what they can do. This makes it not just an inflection point in the map category but in the history of human experience. We’ll share the latest development in map technology and show how a collection of digital and non digital inputs – including past history, social media and even mood - when added to basic geographic wayfaring expands the boundaries of human possibility. It’s navigation that enriches the human condition like never before. You may never see a map the same way again.
The Whole World is Watching: From Tahrir Square to Homs to Zuccotti Park, citizen journalists and ordinary people are using social media, video and cell phones to document their stories and revolutions. New York Times reporter Jennifer Preston will moderate a panel w/ Jigar Mehta of the "18 Days in Egypt" project; Tim Pool, live stream video reporter of Occupy Wall Street movement; Eric Carvin, social media editor, Associated Press and Chris Michael from Witness.org. The panelists would like this to be a conversation so please bring your thoughts and questions about how technology is blurring the lines between traditional and citizen journalism -- and what that means. We will also remember those who lost their lives in recent months trying to report what was going on.#citizensx
by Niki Weber
Brands have been diving head first into Facebook over the past few years but their social reality has failed to live up to their lofty expectations. Guided by a sea of experts who can say "social" but can't do social, brand pages often resemble online ghost towns with engagement that consists of mere small talk and fake smiles. To make matters worse, Facebook went from a friendly handhold to a ruthless chokehold of world-wide-web domination. This Future 15 session will help you put Facebook back in its rightful place.
by DL Byron
Ten years ago, we had this idea to make a product that'd keep our coffee and chips fresher. We researched, designed, and manufactured it all with sweat equity and many late nights on the Internets. Today people call that being a Maker. Back then we were just trying to make a buck. This talk will share how our product ended up in the Space Shuttle, Antarctica, pantries, and Grandma's looms.
by Tanja Gabler
Too bland, too bored, too busy? Why women fail to rule social networks.
Women see themselves as "social" by nature, they claim to have better communication skills than men do - and mostly they are right. They even hold the majority in all big social networks except LinkedIn. But when it comes to using Social Media for marketing themselves, they fail. While men boast proudly about their achievements in status updates women write birthday wishes to others and ask for private advice. What's the reason behind that phenomenon? Answers from statistics, psychologists, marketers, gender experts and the users themselves.
9th–13th March 2012