Sessions at SXSW Interactive 2012 about Social Media in Radisson Hotel & Suites Austin-Town Lake

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Saturday 10th March 2012

  • Dear Google & Bing: Help Me Rank Better!

    by Matt Cutts, Duane Forrester and Danny Sullivan

    If you build it, they might not come, if you haven't thought about how search engines view your web site. Forget testing for Internet Explorer, Firefox, Chrome and Safari. Search engines are the common browser that everyone uses. The good news is that search engine optimization (SEO) doesn't mean terrible design or some type of black-magic trickery. Rather, there are good, sensible things that everyone should do that pleases both search engines and human visitors. In this session, representatives from Google and Bing provide this type of advice. They'll even get you up to speed on the impact that social media is playing on search results. Even better, it's all Q&A. Bring your top questions about how they rank sites and get answers directly from the source.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake

    Coverage audio clip

Monday 12th March 2012

  • Online with Adobe Business Catalyst and Dreamweaver

    by Adam Broadway

    Learn how Adobe's Business Catalyst unified platform and Dreamweaver CS5.5 can propel you to build everything from powerful online stores to beautiful brochure-ware sites to lead generation mini-sites without back-end coding. Through this session, you'll learn how to: Create a fully featured web site in minutes, manage intuitive, flexible content, integrate social Media "in a click", add database‚Äźdriven content without the need for coding, build and customize web forms for capturing customer leads, and generate reports on site performance and customer activity. Follow @AdobeSXSW for the latest information.

    At 5:00pm to 6:00pm, Monday 12th March

    In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake