Sessions at SXSW Interactive 2012 about B2B and Social Media

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Sunday 11th March 2012

  • The B2B Social Media Book

    by Kipp Bodnar and Jeffrey L Cohen

    This session is a book reading of the forthcoming, The B2B Social Media Book: Become a Marketing Superstar By Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email and More to be released in January of 2012 by John Wiley & Sons Publishing.

    More Details about the book and presentation:

    Social Media has received a tremendous amount of media coverage over the past few years, but the business-to-business (B2B) approach is usually left out. Consumer sales are frequently smaller, easier and sexier, but with larger budgets. It is time for B2B marketers to learn that social media is a better fit for their type of relationship-based sales, and applying this framework to their campaigns will accelerate their marketing careers.

    Lead Generation isn’t a dirty word. Social Media isn’t about hugging customers. These two seemingly at odds forces, when combined, offer the fuel needed to launch a marketer’s career to superstardom. Using never-before published methodologies and frameworks, this book will empower marketers to be a key driver of business growth and success. It exists to transform the often under appreciated marketer into a superstar to be admired by C-level executives and lauded by the sales team.

    At 12:30pm to 12:50pm, Sunday 11th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

Monday 12th March 2012

  • Social Media in the Underground World of B2B

    by Jeanette Gibson, Shanee Ben-Zur, Susan Emerick, Duane Schulz and Melissa Chanslor

    We’ve seen multiple examples at SXSW in years past of consumer brands successfully leveraging social media and aligning to business objectives to generate ROI, many of which have millions of consumers interacting with their products on a daily basis. While B2B brands don’t always have the flash and sizzle of consumer brands, social media has the power to drive innovation, sales and success in every industry – consumer and enterprise alike. This session will focus on social media advice and best practices for B2B companies. Hear from some of the world’s leading B2B brands, including two Fortune 100 brands, about leveraging social media as a competitive advantage and engaging with and activating internal and external stakeholders. They’ll focus on how to make the case within a B2B organization and to the C-suite to invest in social media, as well as how they measure impact within their respective companies.

    At 11:00am to 12:00pm, Monday 12th March

    In Rio Grande, Hilton Garden Inn Austin Downtown

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