Sessions at SXSW Interactive 2012 about Digital and Social Media

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Saturday 10th March 2012

  • Does the 49th parallel exist in social media?

    by Julie Tyios, Dave Fleet, Richard Binhammer, David Jones and Keith McArthur

    Hot, Cold. Up, Down. Canada, US…. are we really poles apart? When it comes to the online space do Canadians differ from the rest of the world?

    When it comes to time spent online, Canucks spend more hours surfing by almost twice the worldwide average. Added to that, a recent Comscore report indicates that 1 in 5 Canadians own a smartphone, putting us just above US penetration levels. This panel will discuss the behavioral variances that drive social media strategy for companies marketing in Canada. Regulation, trust, privacy and technological contrasts - or similarities - will be discussed in terms of how these operating differences impact the Canadian market.

    We are pleased to have Richard Binhammer (Dell), Dave Fleet (Edelman Digital), and David Jones (Proximity) and Julie Tyios (JugnooMe) on this panel, which will be moderated by Keith McArthur (Rogers Communications). Is there really a “border” online? Join us to find out!

    At 3:15pm to 4:00pm, Saturday 10th March

    In Canada House / Old School Grill

Monday 12th March 2012

  • Bridging the Digital and the Divine

    by Adrienne Baker, Paul Drohan, Mathew Tombers, Patton Dodd and Daniel Pawlus

    Surveys regularly show 80% of Americans consider themselves religious or spiritual. How do religion and faith play out online, and how are organizations trying to engage diverse faith audiences? In this panel, 3 highly successful faith organizations and the interactive agency that has supported them will discuss their success and frustrations as they try to bridge the digital and the divine. Patheos will share their expertise in social media engagement and talk about how to monetize content in the faith space without losing your soul. Odyssey Networks will show how they are using multiple applications, including a mobile app, to distribute content. Interfaith Youth Core (IFYC) will discuss their new digital strategies, via their Webby-nominated website and social media platforms. Digitaria will bring its extensive interactive knowledge and the new technologies they use for both non-profit and Fortune 500 clients to drive engagement and dynamic user experiences.

    At 12:30pm to 1:30pm, Monday 12th March

    In Capitol E-H, Sheraton Austin Hotel at the Capitol

    Coverage audio clip