Sessions at SXSW Interactive 2012 about experiences and Social Media

View as grid

Saturday 10th March 2012

• Making the Real World Easier to Use

  by Dennis Crowley and MG Siegler

  The term "social media" is quickly becoming obsolete. The social graph is moving from our computers into the real world, and soon everything we experience will be overlaid with the thoughts and feelings of our friends. Early adopters are already starting to experience this phenomenon. For instance, foursquare alerts you when you're near places that your friends like, and provides you with suggestions from your friends on what to experience at those places. Other companies are attempting to create this type of engagement with television shows ("10 of your friends are watching!") and music. In this session, Dennis Crowley, Co-founder and CEO of foursquare, will have a conversation about how mobile technology is accelerating the social graph's move into the offline world, and how services like foursquare are taking this kind of augmented real-world exploration mainstream.

  • experiences
  • Mobile
  • Social Graph
  • Social Media

  At 3:30pm to 4:30pm, Saturday 10th March

  In Exhibit Hall 5, Austin Convention Center

  Coverage sketch note audio clip

Monday 12th March 2012

• Social Media Comes of Age Without the Help of Porn

  by Dave Evans, Jason Falls, Jeremiah Owyang, Katie Paine and Lisa Joy Rosner

  Years ago, it was porn sites always pushing the envelope on graphics, interactivity, engagement, commerce, and stickiness (ewww). Now, it’s social media that’s getting lucky and monetizing eyeballs. In just the past two years, social technology has changed radically: Sure, previous advances in web, commerce and web content were largely driven by the adult market. But the current focus on collaboration and content sharing is being driven by individuals sharing their actual (as opposed to fantasy) experiences with brands, products and services. Social technology is redefining—and being redefined by—the interplay among organizations, customers and communities in what’s coming to be known as social business. Our speakers are social technology hotties. They have Klout scores ranging from the high 60s to the high 80s—so these are leaders of the social media pack. They’re here to lay out the future of social business so you can jump on it and profit from it. We promise a memorable, thrill-a-minute session that’ll leave you begging for more. We promise this will be the most fun you can have at the conference with your clothes on. This session is sponsored by NetBase.

  • Brands
  • experiences
  • Pornography
  • Social Media

  At 9:30am to 10:30am, Monday 12th March

  In Capital Ballroom A, InterContinental Stephen F. Austin

  Coverage audio clip