The traditional cycles of fashion trends, consumer buying patterns and clothing manufacturing no longer exist in the fashion industry – fashion is ‘now’ in all its capacity and its current pace brings with it a variety of side effects. A traditional fashion cycle refers to the processes of adoption and rejection of a particular trend/activity etc. We will discuss how this definition has evolved in the today’s fashion digital era. We will investigate how digital and technological developments have affected today’s fashion industry from a media, consumer and retail perspective. We will assess the growing importance of social gaming and community to the fashion industry. We will examine social shopping, instant gratification and the saturated world of fashion information and moving trends. In conclusion, we will discuss whether we will be able to sustain the current consumption of information and flow of material and how best to operate in this new world.
Digital democracy has been and gone; at the end of the day, we only want fashion that looks good. Which is, for the most part, highly produced, edited and featuring a well-known model. Fashion social media has had quite a journey so far, whether in the form of the legion of DIY self-promoters on Lookbook and Chictopia, the impromptu crafts community sprung up around Etsy, or the big-name designers putting in their time on Twitter. But we say Karl can leave his glasses on, and even stay away from Twitter. Exclusivity remains key. The future is not in democratizing fashion media online, but in leveraging this audience and arranging it into tiers; idle browser, brand ambassador, fashion insider or member of the Front Row upper echelon.
Geo-tagging for time spent in store. The option of recording a wardrobe and sharing its contents. Celebrity curators, catwalk live streams and behind-the-scenes insight. A new incarnation of the badge system used in fashion blogging. Without turning shopping into a competitive sport, we want to see shoppers prove their loyalty, and we want to see designers offer something in return. A brand's Facebook page risks becoming little more than an HR department; how we can find ways to make it more glamorous?
Panel in the The Driskill's Citadel Room to be followed by a meet up at The Driskill Bar downstairs...
A new generation of social curation communities have risen over the past year with the mission of enhancing shopping and product discovery across retailers. These services provide an easy way to create wish lists and curate styles. Soon we will see shoppers, retailers, brands, media outlets and blogs joining these services to curate photography, new products and news stories. We will explore how social curation is currently being used and its future impact on the taste graph.
9th–13th March 2012