Sessions at SXSW Interactive 2012 about patient and Social Media in AT&T Conference Center

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Sunday 11th March 2012

• Friending Pharma: Patients, Industry & New Media

  by Michele Polz, Alicia Staley, Brian Reid, Allison Blass and Kerri Sparling

  As more and more patients begin using social media as an information source and a support network, it's inevitable that they'll begin to interact with representatives of pharmaceutical companies looking to use new technologies to inform and educate. While consumer-industry interactions are not new -- Comcast crawls Twitter for those in need of tech support, and Gatorade sends electronic high-fives to high school athletes -- links between drug companies and those they serve are more fraught, with some patients celebrating dialogue and others warning that such relationships are intrinsically inappropriate. This panel -- including patients, advocates and industry -- will explore the ground rules of "friending" big pharma and the ground rules that biopharma firms must play by to ensure patients aren't taken advantage of.

  • Health
  • patient
  • Relationships
  • Social Media

  At 9:30am to 10:30am, Sunday 11th March

  In Classroom 204, AT&T Conference Center

  Coverage audio clip