Sessions at SXSW Interactive 2012 about Research and Social Media

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Monday 12th March 2012

• Independent Manufacturing with Social Media

  by DL Byron

  Ten years ago, we had this idea to make a product that'd keep our coffee and chips fresher. We researched, designed, and manufactured it all with sweat equity and many late nights on the Internets. Today people call that being a Maker. Back then we were just trying to make a buck. This talk will share how our product ended up in the Space Shuttle, Antarctica, pantries, and Grandma's looms.

  • Manufacturing
  • products
  • Research
  • Social Media

  At 12:45pm to 1:00pm, Monday 12th March

  In Texas Ballroom 4-7, Hyatt Regency Austin

Tuesday 13th March 2012

• IRL: Improving Communities with Social Media

  by Gretchen Rubin, Kelly Weiss, Matthew Edwards and Shelly Brisbin

  A recent survey of 17,000 people found that 60% of Americans believe that neighbors are worse today than they were 15 years ago. What role does social media play in this perception of decline? We’ll have perspectives from State Farm, which commissioned the large scale survey across all 50 states; Kelly Weiss, Executive Director of Austin Habitat for Humanity; and Gretchen Rubin, an author whose research has focused on the question of how connectedness affects our happiness – including how ties with neighbors and communities have an impact on our overall wellbeing.

  • Communities
  • Happiness
  • Research
  • Social Media

  At 9:30am to 10:30am, Tuesday 13th March

  In Longhorn, Omni Downtown

  Coverage audio clip