Sessions at SXSW Interactive 2012 about Search Marketing and SocialĀ Media

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Sunday 11th March 2012

  • How We Do It in Brazil

    by Willie Taminato, Cristiano Dias and Alexandre Kavinski

    You already know that Brazil is one of the fastest-growing economies in the world, that it will host the 2016 Olympics and the 2014 FIFA World Cup, that it has more than 1 mobile phone per capita, is second in the world in number of hours spent onlineā€¦ But what's beyond that?

    Brazilian professionals know more about the US than Americans know about Brazil. If you want to score big in Brazil you should understand how the cultural differences reflect in the way Brazilians consume media and relate to each other online, in a country where the top 7 websites answer for more than 70% of web traffic. (compared to 7% in the US if you exclude Facebook)

    Our panel will have professionals with expertise in the areas of social media, search marketing, IT and advertising, giving you the inside scoop in one of the best places to do business right now.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Room 5ABC, Austin Convention Center

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